A platform enabling curators to package supply across multiple sellers and bundle it with unique data SINGAPORE — Xandr, AT&T’s advanced advertising company, has today announced the launch of Xandr Curate, a platform offering data-layered curated deals across premium multi-seller inventory in Xandr’s marketplace. Using this technology, data owners and publishers are combining powerful first-party assets […]
Incrementality Measurement and Source of Truth Reporting Inform Cross-Channel Media Investment Decisions SANTA MONICA, Calif. — As increasing data and online tracking restrictions put pressure on marketers to find alternative ways to measure and optimize advertising performance, Measured, a leading provider of incrementality measurement solutions, today revealed the Measured Intelligence SuiteTM for smart media investment decisions. “Measured provides […]
Delivers a privacy-first approach to customer data amid changing market dynamics NEW YORK & LONDON — WPP (NYSE: WPP) announces Choreograph, a new global data company, to help clients realize the value of their first-party data, consult on and implement their data and technology strategies, and advise on privacy-first approaches to navigate the fast-changing data […]
Partnership Will Shape CTV Advertising Across North America, Europe & Latin America NEW YORK — TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power transparent, real-time analytics on delivery, audience, and outcomes for national, regional, and local connected TV (CTV) campaigns. Together, TVSquared and SpotX […]
Fraud Prevention Integration Across All Adelphic Channels, Including Connected TV IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, and DoubleVerify (NYSE: DV), a leading software platform for digital media measurement, data, and analytics, today announced the successful integration of DoubleVerify’s Inventory Quality Management (IQM) into the Adelphic® advertising software. IQM […]
New functionality allows users of Zeotap’s Customer Data Platform to create and activate machine-learned segments without needing Data Science expertise Zeotap, the leading Customer Data Platform, has today announced the launch of Predictive Audiences as part of its award-winning Customer Intelligence Platform (CIP). Designed to help marketing users increase the impact of their campaigns, it […]
Blis enters Japanese market and strengthens presence in Asia and North America through reseller partnerships LONDON: As part of its global expansion, Blis, the leading privacy-first location-powered programmatic advertising partner, is building momentum with new reseller partnerships to bolster its presence across Asia and North America. This follows the company’s recent announcement of its expansion in MENA. […]
New insights from eBay Ads UK reveal the potential for brands to engage with an excited but nervous nation as sports events get back on track London: As pubs and indoor venues reopen in less than two weeks, and major sporting events get ready to kick off again this summer, new research from eBay Ads UK […]
Affilired deploys Impact’s Partnership Cloud to recruit, manage and optimise global partnership programs at scale London, UK – Affilired, a performance marketing agency specializing in the travel sector, has signed a strategic alliance with Impact, the global leader in partnership automation technology, to enable and accelerate its ability to recruit, manage and optimise global partnership […]
Nicole R. Ferrera and Angela DiLemme to Accelerate Company’s Marketing and Sales Growth Aki Technologies, the leader in moment marketing, today announced that it has hired Nicole R. Ferrera to a newly created Head of Product Marketing position and Angela DiLemme to join as RVP of Sales for the Eastern region. Nicole has been at […]