PALO ALTO, Calif. — AppLovin (Nasdaq: APP), a global technology and apps platform that provides developers a unified set of tools to grow their business, today announced it completed its pending acquisition of Adjust, a global mobile app measurement and marketing company. Adjust will retain its unique brand and culture and continue to operate as a distinct […]
London, UK: Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic Market Director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the region by maintaining partner relations and extending Adnami’s portfolio of publishers, agencies, advertisers. […]
New and extended capabilities include improved account matching and targeting, campaign-level reporting, and support for all LinkedIn ad types ATLANTA & INDIANAPOLIS — Terminus, the leading go-to-market platform, today announced its next-generation API integration with LinkedIn Marketing Solutions. The new and extended capabilities enable mutual customers to easily extend their Terminus Account Lists onto LinkedIn, […]
NEW YORK — Xandr, AT&T’s data-enabled technology platform at the intersection of digital and TV, today shared results of premium video and connected TV (CTV) spend on its platform for Q1 2021, which saw significant increases. Product advancements across video and CTV buying and selling spurred the significant growth, as well as tools and partnerships […]
One-of-a-Kind Mobile ID Solution Enables Quick Integration with Leading Identity Providers SAN FRANCISCO — InMobi, the world’s leading independent marketing cloud, today announced the launch of UnifID, an industry-first offering designed to simplify and streamline identity resolution for mobile app publishers and developers. UnifID (pronounced “unified”) works as a stand-alone solution or in combination with other […]
Cavai to collaborate with Xaxis, bolstering the company’s ability to execute creative, conversational formats at scale London, UK: Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more […]
The appointment reflects the organization’s continued commitment to putting the customer at the forefront of its business by providing the best experience, results and value. NEW YORK — Comcast Advertising, a division of Comcast, today announced that it has named Tony Sanchez VP, Customer Experience. “Regardless of the industry sector, delivering superior customer experiences and […]
London, UK: Cybersecurity and IP protection company, White Bullet, has announced that it is now collaborating with the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy. WIPO is the global forum for intellectual property (IP) services, policy, information and cooperation – a self-funding agency of the United Nations. Its mission is to lead […]
Study by 4D and Factmata reveals 5% of programmatic spend still ends up in unsuitable brand environments. While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D and Factmata found close to $1 billion USD of global programmatic […]
Growth in the global expansion of Cavai drives key new hire to lead partnerships team London: Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, Global Partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry’s most engaging and innovative media […]