LONDON, April 29, 2021 /PRNewswire/ — Today, global video ad management platform Peach announced it has acquired Stockholm based ad delivery company Adtoox. Expanding its footprint into new markets, Peach will name Stockholm its Nordics Hub, with commercial and technical staff on the ground. The acquisition will deliver local services in Sweden, Denmark, Norway and Finland to […]
Solution will help brands gain deeper consumer insights from large datasets to maximize their digital marketing performance NEW YORK — Kantar, the largest evidence-based insight and consulting company, is launching a set of Digital (Dx) Analytics solutions to help brands use unstructured data to get deeper insight, and to measure and boost their digital marketing performance. The […]
TORONTO — As part of dentsu’s move to strengthen its Customer Experience Management (CXM) offering, the network announced today the expansion of its CXM services in the Americas region by launching Merkle Canada. Merkle’s expansion into Canada brings globally leading capabilities across data transformation, digital transformation, and customer experience management, tailored to the Canadian market […]
Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces in Europe. In the report […]
Brand uplift measurement now available for all campaigns across the Brand Advance publisher network London: Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed to expand the relationship after seeing how clients value the […]
RTB House’s Streaming Video Ads Win Prestigious 2021 SILVER STEVIE® AWARD in the Marketing/Public Relations Solution Category New York, NY – RTB House, a global company that provides state-of-the-art marketing technologies, today announced that their Streaming Video Ads was named a winner of a Silver Stevie® Award in the Marketing/Public Relations Solution category, as well […]
New solution enables brands to better deliver privacy-safe personalized experiences in real time COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, announced it has completed the integration of Merkury, its identity resolution platform, with Adobe Experience Platform (AEP). Available in the US, the Merkury and AEP integration comes just as new regulations […]
Study Offers Essential Guidance on Advertising Measurement and Privacy Compliance Based on a Survey of Advertisers in the US, UK and Germany Markets SAN FRANCISCO — AppsFlyer, the global attribution leader, today published a commissioned IDC white paper, The State of Measurement, Privacy and Compliance – Top List of Advertiser Priorities. The white paper offers guidance […]
Pacvue Announces Integration with CitrusAd open API to Expand Advertising Across Retailers Pacvue Empowers Agencies and Brands to Manage Their Sponsored Product Ads Across America’s Fastest Growing Ecommerce Ad Network, Powered by CitrusAd SEATTLE, WA—Pacvue, a leading enterprise platform for brands, sellers, and agencies to manage eCommerce advertising, today announced their partnership with world-leading, retail […]
Leading ad platform Unruly today announced a global gaming and esports partnership with The Consumer Engagement Co (Thece), a premier, global second-screen mobile engagement ad platform. As part of the partnership, Unruly’s advertisers will be able to access more than a billion livestream billboard ad impressions per week through one of the world’s first livestream […]