Investment will bring AI-fueled voice ads to more brands, audio and video content publishers, and consumers; Progress Ventures leads the round, with Accomplice and Google Assistant Investments participating PALO ALTO, Calif. – Instreamatic, providing an end-to-end voice AI platform for managing, measuring and monetizing conversations between brand and consumer, today announced it has raised $6.1 […]
New technology allows sellers to dynamically “split” impressions from a single linear TV spot in real time across multiple advertisers, improving efficiency and opening up scale for advertisers. Comcast and Charter Communications currently piloting tech to deliver addressable, cross-platform, deduplicated reach to advertisers across linear TV and digital. NEW YORK — Today, FreeWheel, a Comcast […]
Proprietary Natural Language Processing (NLP) approach outperforms accuracy of industry-standard solutions in assessment of user generated content. SAN FRANCISCO — Conversation analytics platform Spiketrap today revealed a brand safety suite designed specifically to address the unique challenges presented in accurately classifying high-velocity user-generated content. “Livestreaming enables content creators to meaningfully engage with their audiences while […]
Seasoned online video advertising veteran joins RTB House to drive US agency adoption of RTB House’s deep learning-powered, full-funnel advertising solutions NEW YORK — RTB House, a global company that provides state-of-the-art marketing technologies, today announced that Sean Greene has been hired as Vice President of US Agency Sales. With over 15 years of experience […]
Partnership between industry leaders widens access to the latest in-game advertising opportunities. Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world’s leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to […]
Amazon Brand Advertising is Booming: Pacvue Report Reveals 41% Increase in Sponsored Product Spend and 89% Increase in Sponsored Brand Spend Year-over-Year Advertisers are spending more on Amazon to reach online shoppers, despite a modest decrease in ROAS and little change in ad efficiency metrics such as CPA and CPC SEATTLE, WA — Pacvue, a […]
AdPlayer.Pro, an international provider of outstream video advertising solutions has conducted a survey of advertising executives, aiming to take a snapshot of the current state of the digital advertising landscape. Namely, the AdPlayer.Pro survey unveiled: – 80% of respondents say they’re satisfied with the company’s 2020 results, and almost 95% of them admit being highly […]
Acquisition brings Glow’s membership tools to Libsyn’s platform and unlocks new monetization opportunities for 75,000+ of podcasts PITTSBURGH — Liberated Syndication Inc. (OTC:LSYN) (“Libsyn” or “the Company”), the industry’s leading podcast hosting platform, today announced the acquisition of Glow, a leading podcast monetization platform that enables podcasters to build membership programs and generate listener-supported revenue. […]
Global, the Media and Entertainment group, is significantly increasing digital inventory available to programmatic buyers on DAX, adding the London Underground and National Rail to its programmatic platform. Global created its digital advertising exchange, DAX, in 2014 and the platform is now the world’s largest programmatic trading platform for digital audio and outdoor inventory. The […]
London, UK: Inskin Media, which specialises in high impact digital advertising, has partnered with Right Thing.Media (RT.M) to amplify brand campaigns with social impact messaging within Inskin’s brand-safe marketplace. Together, they deliver social high impact campaigns and positive social change via the power of advertising. With Inskin’s high impact formats proven to deliver 15 times […]