Pacvue, Perpetua, Flywheel, and Kenshoo sign on as new partners, providing brand advertisers more flexibility in activating retail media campaigns New York – Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the expansion of its Criteo Retail Media API program with new partners including Pacvue, Perpetua, Flywheel, […]
New study finds that almost half (48%) of brand leaders have developed five or more direct relationships with publishers to fuel marketing strategies Two-thirds (70%) of brands are concerned that consumers will decline data consent 41% of brands say they still rely mostly or exclusively on third-party data and 36% are still building first-party data […]
The French conversational advertising leader’s westward expansion comes at an opportune time as advertisers grapple with increasing privacy restrictions on user data for ad targeting NEW YORK — BeOp, the leading contextual, conversational and cookieless advertising platform, announces its U.S. launch today following years of exponential growth in France. As the architects of the first […]
SEATTLE — Marchex (NASDAQ: MCHX), a leading conversational analytics and solutions company that connects the voice of the customer to your business, today announced that The Business Intelligence Group has named Marchex a winner in its inaugural Artificial Intelligence Excellence Awards program. “We are so proud to name Marchex as a winner in our inaugural Artificial Intelligence Excellence […]
London, UK: Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home and lifestyle, Orage reaches more than 10 million unique users per month in the Nordic region. Orage has newsrooms in Norway, Sweden, Denmark […]
How to solve the cookie conundrum? Many in the advertising industry have been looking to identity as the best shot at a like-for-like replacement. At least they were until Google nixed that idea at the start of March, kicking up a storm in the process. Ricardo Honing, Global Client Lead at Dentsu Of course, it’s […]
IRVINE, Calif. — VIZIO (NYSE: VZIO) today announced that SmartCast™, the award-winning smart TV platform available to millions of viewers, has been recognized as the winner of the 2021 Digiday Video & TV Awards in the category of Best Connected TV Platform for its work in delivering experiences for consumers and advertisers. “We are thrilled […]
Working Hand-in-Glove with Clients, Mobile Industry Leader ‘Sweeps’ Award Series with Four Gold, Five Silver and Four Bronze Awards DUBAI, United Arab Emirates — InMobi, the world’s leading independent marketing cloud, has been recognized by the MMA SMARTIES MENA 2020, receiving 15 awards across a number of categories, acknowledging impactful campaigns with leading consumer brands. The […]
Rebrand reinforces HUMAN’s mission to protect the integrity of the internet by disrupting the economics of cybercrime NEW YORK — Since 2012, White Ops has been on a mission to protect enterprises from bot attacks to keep digital experiences human. Today, the company takes a leap forward by reintroducing itself as HUMAN. The new company name more authentically […]
SCOTTSDALE, Ariz. — Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible […]