LOS ANGELES — Global advertising technology leader The Trade Desk (NASDAQ:TTD) today announced that Susan Vobejda plans to step down as its Chief Marketing Officer. Ms. Vobejda has served in this role since 2017. In that time, she has built the company’s marketing function and expanded it globally across all marketing disciplines. She has overseen […]
OpenWrap customization and A/B testing live with more than 200 publishers globally REDWOOD CITY, Calif. – PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced major enhancements to its omnichannel header bidding wrapper, OpenWrap, bringing greater flexibility and control to publishers. With sophisticated customization capabilities, OpenWrap, a leading, Prebid-based wrapper solution, […]
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising to global audiences within its increasingly popular games. Based in The Hague, The Netherlands, the award-winning studio […]
SAN JOSE, Calif. — Roku, Inc. (Nasdaq: ROKU) today announced the launch of an advertising brand studio to produce new creative ad formats and TV programming tailored for marketers. “We’re thrilled to collaborate with Roku for a world-class, hands-on production experience for our streaming TV advertising campaigns seen by millions of streamers.” The advertising brand […]
The Trade Desk is first integration partner, enabling advertisers to access FOX VOD addressable inventory through their platform. NEW YORK — Today, Fox Corporation (Nasdaq: FOXA, FOX) announced that it has partnered with FreeWheel, a Comcast Company, to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD), marking an industry first for a […]
With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem LONDON — Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This […]
Brands increase sales online through digital ads Miami, Florida – Adsmovil, a leading digital advertising company with direct relationships to 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, today announced the launch of Adsmovil Shoppable Ads. This new product provides benefits not only to brands, who will be able to make all your digital media […]
Global Independent Adtech Platform Credits Advanced Ad Security Technology and Strict New Client Standards According to advertising security leader, Confiant, Smart AdServer was shown to have the lowest security violations rate amongst sell side platforms in 2020. Building upon its 2020 Demand Quality Report data, which includes more than 100 platforms across 650 million impressions […]
Leading Audio Out-Of-Home advertising platform appoints Tricia Lasky as newest board member for unparalleled industry expertise INDIANAPOLIS — Vibenomics, a location-based Audio Out-of-Home™ (AOOH) advertising and experience company, today announces the addition of a distinguished agency executive to its board, former Publicis Groupe’s SVP Tricia Lasky. As Vibenomics furthers its mission to give brands the […]
Belfast, Northern Ireland – Loud Mouth Media, a multi-award winning performance digital marketing agency, has announced that it is on track to achieve 35% year on year revenue growth despite the unprecedented impact of the Coronavirus pandemic. Whilst navigating the challenging marketplace, the company has expanded its impressive portfolio to include Performance Creative as well […]