Belfast, Northern Ireland – Loud Mouth Media, a multi-award winning performance digital marketing agency, has announced that it is on track to achieve 35% year on year revenue growth despite the unprecedented impact of the Coronavirus pandemic. Whilst navigating the challenging marketplace, the company has expanded its impressive portfolio to include Performance Creative as well […]
Marketing intelligence platform continues to rank as a trusted choice for enterprises in Business Intelligence Software for Small Businesses, Mid-Market ETL Tools, Marketing Analytics and Data Visualization Software categories New York, US: Adverity, a leading marketing data intelligence platform, has once again been named as a top-five category leader in ETL Tools and Data Visualization Software […]
SEATTLE — Innovative ad-tech startup Jove announced today that they are offering their recently launched flagship product, Creative Insights, free to use for nonprofits. Creative Insights is a visually rich ad planning software that gives ad buyers, digital marketers and brand managers a new way of understanding data to help them create powerful advertising that connects with audiences. […]
Back in the day, ad blocking meant one thing. Blocking all ads. Easy, eh? By design these tools were absolutely rigid; no gray areas, no room for maneuver. But over time that approach has softened. So why is that? Well it’s simple really. Online users are smarter than they are often given credit for. They […]
Strategic move increases Magnite’s data capacity by 50% to support its unified omnichannel platform SINGAPORE — Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced a new, state of the art data center facility in Singapore, unifying its footprint for all media types in the heart of the Asia-Pacific (APAC) region. This investment […]
Partnership to Accelerate Global Product Expansion and Innovation in CTV NEW YORK — TripleLift, one of the largest advertising technology platforms in the world, announced today it has signed a definitive agreement to receive a majority investment from Vista Equity Partners. Vista, a leading global investment firm focused on enterprise software, data and technology-enabled businesses, will help drive […]
In this role, Midha will oversee global marketing and lead the evolution of a strategic vision to drive growth and maximize the value of the company’s products within the changing advertising ecosystem. NEW YORK — Comcast Advertising, a division of Comcast, today announced that it has appointed Pooja Midha as its chief growth officer, a […]
Smartly.io will elevate the Swiss watch and jewelry Maison’s performance marketing in 15 international markets NEW YORK — Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced a partnership with Richemont Maison Piaget, a luxury watch and jewelry company, to manage the Maison’s performance activity for advertising on Facebook, Instagram, Snapchat, […]
Advertisers can now manage their Amazon DSP (Demand-Side Platform) campaigns using Pacvue’s intelligent automation, reporting, and optimization SAAS tool suite. “Adding Amazon DSP to our solution set helps our clients to drive growth from a wider variety of ad types, channels, and audiences, ” said Melissa Burdick, President of Pacvue. SEATTLE: Pacvue, a leading enterprise […]
AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK — LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This means that the strength of LoopMe’s predictive modeling is still extremely strong and […]