UK Gaming Entertainment Company 1st11 Welcomes Brazilian Soccer Star Arthur Melo as Investor and First Global Ambassador

https://1st11fun.com London: Leading international gaming entertainment business 1st11 has secured Brazilian international and Juventus soccer star Arthur Melo as its Global Ambassador. 1st11 delivers interactive gaming experiences working in collaboration with leading talent from the world of gaming, pro sports and esports. Facilitated by advanced proprietary mobile technology, fans can join in the action and […]

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Full Funnel Marketing Solutions from RTB House Win Prestigious AI Excellence Award

NEW YORK —  RTB House, a global company that provides state-of-the-art marketing solutions for top brands and agencies worldwide, has been named the winner of the 2021 Artificial Intelligence Excellence Awards for its Full Funnel Marketing Solution. The awards, run by the Business Intelligence Group, recognize organizations and products that bring AI to life and […]

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HM Government Becomes UK’s Biggest Advertiser in 2020, Nielsen Data Reveals

New ad spend figures highlight the powerful impact of the Covid-19 pandemic, with the UK government and Public Health England in 2020’s top ten UK advertisers LONDON, UK: A release today from Nielsen (NYSE: NLSN) highlights where the UK’s top advertisers spent their budgets last year and the impact the COVID-19 pandemic had on traditional advertising channels. The […]

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Motorsport Network Chooses AdGrid as Their Programmatic Solution

https://www.adgrid.io/ SCARSDALE, NY. – AdGrid Media, the complete programmatic advertising solution, is pleased to announce that Motorsport network – a global market leader that sits at the heart of the motorsport and automotive industries for hundreds of millions of people who love motorsport and cars – has selected AdGrid as its programmatic advertising platform across […]

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Inskin Media Partners With Lumen Research to Offer Predictive Attention Estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact London, UK: Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. […]

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Lockdown Lifting to Signal Surge in Spending, Finds eBay Ads

New insights from eBay Ads UK reveal opportunities for brands to engage consumers from all walks of life as lockdown lifts – from partying pensioners to sun seekers, young and old London, UK: Brands should anticipate a surge in spending over the coming weeks, as Monday’s lockdown lifting marks the start of a season of shopping […]

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Connexity Revenues Soar 60% Year-on-Year as Innovative Solutions for Both Merchants and Publishers Deliver Differentiated Value

LOS ANGELES and LONDON — Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting impressive year-on-year growth.  “I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on-year results for our customers and partners,” said Connexity CEO Bill Glass, “The successful integration of Skimlinks’ blue chip […]

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Arrivalist Provides Independent Measurement for Samsung Ads Smart TV Travel and Tourism Advertising Campaigns

NEW YORK — Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of advanced TV. “Samsung Ads has embraced and enabled that measurement and we’re looking forward to adding them to […]

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Adverty and Mobile Game Developer Gold Town Games Enter Into Strategic Partnership

https://adverty.com Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. The partnership will see the imminent launch of Adverty’s seamless […]

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Neustar Launches Unified Identity™ Transforming the Future of Customer Data Management

Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. STERLING, Va. — Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only […]

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