LOS ANGELES and LONDON — Connexity, the largest independent customer acquisition channel for e-commerce advertiser acquisition and a leading commerce monetization solution for publishers, is reporting impressive year-on-year growth. “I’m delighted to see the hard work of our teams around the world reflected in fantastic year-on-year results for our customers and partners,” said Connexity CEO Bill Glass, “The successful integration of Skimlinks’ blue chip […]
NEW YORK — Arrivalist announced today that it has partnered with Samsung Ads, the advertising arm of Samsung Electronics and global leader in advanced TV, to provide its travel vertical advertising clients with independent, incremental measurement of advanced TV. “Samsung Ads has embraced and enabled that measurement and we’re looking forward to adding them to […]
https://adverty.com Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ and In-Menu™ formats for both branding and performance advertising within its increasingly popular games. The partnership will see the imminent launch of Adverty’s seamless […]
Announces the first customer data solution to connect, validate, and enrich customer data from all offline and online sources, improving customer relationship management (CRM), marketing, and analytics outcomes for brands. STERLING, Va. — Neustar Inc., a global information services and technology company and leader in identity resolution, today announced the launch of Neustar Unified Identity™, the only […]
First-to-Market Solution Offers Best-in-Class, Enterprise-Grade Capabilities and Holistic Data Intelligence Across Channels and Publishers San Francisco, CA –Kenshoo, a global leader in marketing technology, today announces a significant expansion of its retail media reach, providing access to seven new national retailers including Shipt, Macy’s, Ulta, Meijer, CVS, Staples, and FreshDirect with more to follow later this […]
The Interactive Advertising Bureau is the leading trade association advocating the value of the interactive advertising industry to legislators and policymakers. The successful launch of Nextech’s 3D/AR ad network positions the Company to become a new power player in the AR digital ad ecosystem. VANCOUVER, British Columbia — Nextech AR Solutions (“Nextech” or the “Company”) (OTCQB: […]
Global Technology Leader Meets Increasing Demand for Both Digital Direct and Programmatic Connected TV and Streaming OTT as Advertising Industry Transformation Accelerates REDWOOD CITY, Calif. — Amobee, a global leader in advertising technology that unifies TV, digital and social to deliver results that drive customer growth, today announced the appointment of renowned advertising industry veterans Tim […]
https://covatic.com/ The Birmingham and London-based start-up has hired ex-BBC veteran Daniel Pike as Chief Product Officer London, UK: Covatic, a fast-growing technology company who deliver exceptional in-app experiences by identifying when, where and how each individual can engage with content – all without needing to expose personal data – has readied itself for its next […]
Company Taps Brown’s Extensive Experience as Global Demand for TV Ad Measurement Platform Surges NEW YORK & EDINBURGH, Scotland — TVSquared, the global leader in cross-platform TV ad measurement, announced today that former Kantar Media Global CEO Andy Brown has accepted an advisory role with the company. Brown will provide strategic counsel to TVSquared’s Board […]
Acquisition accelerates Impact’s market leadership position in publisher partnership technology LONDON, UK — Impact, the global leader in partnership automation today announced that it has completed the acquisition of Trackonomics Ltd, the leading e-commerce software automation and data attribution solution designed for content publishers. This acquisition enhances Impact’s publisher technology capabilities through the Partnership Cloud. […]