RTB House, a global advertising technology firm takes up 100% shares in WhitePress, a content marketing platform, from its Founders, Dirlango, a technology-focused investment firm and Innova Capital, a CEE mid-market private equity firm. WhitePress’s management, including founders Paweł Strykowski and Tomasz Kwaśny, will continue in their existing roles. The financial terms of the transaction […]
New research by Unruly finds 100% of digital media agencies and 77% of brands plan to invest more in CTV over next 12 months due to better ROI and targeting compared to linear TV LONDON – More than two-thirds (67%) of UK advertising professionals think connected TV (CTV) is a more effective ad channel than […]
White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment NEW YORK & PARIS — Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to […]
Universal Electronics Inc. (UEI) (NASDAQ: UEIC), the global leader in universal control and sensing technologies for the smart home, is entering a development relationship with Instreamatic, the voice dialogue marketing platform powered by AI technology, to bring Instreamatic’s interactive voice-enabled advertising to home entertainment devices such as set-top boxes and smart TVs. Instreamatic’s flexible platform […]
https://brandmetrics.com London: Swedish technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced the expansion of its London team following enormous growth over the past 12 months. Its UK office now includes Dhruv Roy, as Integrations Manager, who brings vast experience in publisher integrations and ad operations, across […]
Celebrated industry leader will head production for WPP and Hogarth NEW YORK & LONDON — WPP (NYSE: WPP) today announces the appointment of Dave Rolfe to the new role of Global Head of Production, WPP and Hogarth. “Dave is simply the best in the industry, and his appointment underlines our commitment to outstanding creativity on […]
A privacy-first onboarding solution for brands to leverage and activate first-party customer data audiences SANDPOINT, Idaho & NEW YORK — The Kochava Collective, the world’s largest independent mobile-first data marketplace, and InfoSum, the world’s leading identity infrastructure provider, today announced a partnership that will arm brands with data-rich marketing insights in a privacy-safe, secure platform. This partnership […]
2021 Benchmark Report Shows Marketing Fraud Is a Bigger Problem Than Marketing Leaders Realize, With Two-Thirds of Respondents Experiencing Fraud in the Past Year NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today published its 2021 Marketing Fraud Benchmarking Survey and Report. Insights were collected from 129 […]
New Structure Highlights Unique Financial Strengths of Both Its Digital Audio and Multiplatform Businesses Company’s Digital Audio Business Will Operate as iHeartMedia Digital Audio Group; Industry-Leading Broadcast Radio Business Will Be Part of iHeartMedia Multiplatform Group New Structure Reflects Increasing Size and Importance of Company’s Digital Businesses NEW YORK — iHeartMedia, Inc. (NASDAQ: IHRT), the […]
Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs. Xandr is laying the groundwork for agnostic interoperability for identifiers, so its clients can work flexibly with first-party data, including authenticated user data, and industry identity solutions, […]