The Most Comprehensive Holistic Solution to Manage App Subscribers and Eliminate Churn Before It Happens SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced a new industry-leading subscription solution: Kochava Subscriptions. Kochava is the only mobile measurement partner to natively join measurement and subscription data with identity […]
Collaborative Effort Delivers Analytics to Accurately & Effectively Inform Audience Activation NEW YORK — TVSquared, the global leader in cross-platform TV ad measurement, announced today it has teamed up with Experian, the global information services company, to offer deterministic TV ad measurement to media publishers, agencies and advertisers. TVSquared’s technology will power the combined linear TV […]
Open source, interoperable ID pushes closer to independent governance LOS ANGELES — Prebid.org, the independent organization designed to ensure and promote fair and transparent marketplaces across the industry, has agreed to serve as operator of Unified ID 2.0. In this role, Prebid.org will be operator of the Unified ID 2.0 technical infrastructure, which includes operating […]
In her new role, Ma will lead the development of FreeWheel’s technology operations, oversee a global engineering team and collaborate with leadership to drive the company’s strategy. NEW YORK — FreeWheel, A Comcast Company, today announced that it has appointed Yuling Ma as its new chief technology officer. “Moving forward, I’ll be partnering with our […]
Hio is set to start their beta of Hovr; a patent-pending, [easy to set up] tool that makes it simple to build and participate in an engaged community, on any website. Hovr encourages on-site engagement and makes networking around a brand, product or service easy, captivating, and seamless. Philadelphia, PA — Hio, a venture-backed start-up, […]
AdsWizz SDK reaches over 500 million devices worldwide, creating largest footprint for validated audible adsF SAN MATEO, Calif. — AdsWizz, the leading global technology provider for digital audio advertising solutions, has been certified by the IAB Tech Lab as Open Measurement Software Development Kit (OM SDK) compliant. This is the first time an audio ad-tech provider has […]
Polar has spun out its programmatic solutions for brands and agencies into a standalone business, Nova. The business is accelerating investment in the talent and technology powering Social Display, its flagship creative solution that has been adopted by 5,000 brands to activate 12,000 campaigns in 30+ countries in the past year. Polar has provided hundreds […]
Bluecore Releases Newest Application of its Core Retail Data and AI Foundation:Retailers Can Now Action Their First-Party Data On Major Digital Ad Channels;Creating Profitability in Paid Advertising NEW YORK — Bluecore, the multi-channel marketing technology company that’s reimagining how the world’s fastest-growing retail brands transform casual shoppers into lifetime customers, today announced the release of […]
GENEVA — Cartelux has announced the appointment of Hervé Genin to the newly created role of General Manager EMEA – as the ad tech innovator rolls out programs for multiple clients across the region. Ad tech innovator Cartelux announces senior appointment to lead EMEA business Hervé will focus on scaling Cartelux adoption by the world’s […]
NEW YORK — Undertone, the leader in data-driven, Intelligent High Impact campaigns across screens, today announced the expansion of its audience data for ad targeting by ingesting Fyllo’s cannabis and CBD audience segments. As part of the new offering, Undertone is providing enhanced targeting with a differentiated data set from Fyllo, creator of the first […]