New York – Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, unveils the Connected TV (CTV) and Over-the-Top (OTT) capabilities available on its transparent video-content-management and monetization platform. The technology empowers existing and new customers alike to boost revenue through more efficient streaming capabilities. Even as vaccination rollouts bring progress in the […]
For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV. Marketers now can leverage 4D’s advanced computer vision context segments to execute cookieless, interest-based targeting, on brand-suitable inventory – at scale across thousands of IRIS-enabled CTV and online video publishers, and billions […]
TAG’s exacting standards assure buyers that their ads won’t be associated with content that could jeopardize their brand’s reputation REDWOOD CITY, CA — MOLOCO (www.molocoads.com), a leader in machine learning and growth solutions for mobile marketers, announced it has met the rigorous standards required to join the Trustworthy Accountability Group (TAG) Global Brand Safety Certification […]
Palo Alto based CTV advertising platform Publica today announced Ben Antier would move into the role of CEO. Antier, who co-founded Publica in 2016 and has held the role of chief product officer since the inception of the company, will move into the new position with immediate effect. Publica, a privately held CTV advertising platform […]
Adtelligent has recently announced the official launch of DSP Simplified, its demand-side platform that can be used by direct advertisers, agencies, marketers, affiliates, and others as a fully self-serve advertising platform. This US-based sell-side ad tech company offers holistic supply and demand management and intermediation solutions for publishers and advertisers. Dover, DE – In relentless […]
Leading marketing transformation company, Silverbullet, has continued its rapid global expansion by today opening its first U.S office, and appointing a new Board, as well as a Chief Revenue Officer specialising in growth. Former CRO of DoubleVerify, Mark Pearlstein, is now the Chief Revenue Officer (CRO) of 4D: a division of Silverbullet. With more than […]
RTB House merges the development of innovative products with its rapid growth as a global company delivering state-of-the-art marketing solutions to brands and agencies. For the fourth time in a row, it has been awarded a spot on the Financial Times list of the Fastest Growing Companies in Europe. The company has placed 58th in […]
Deal Creates Largest Independent CTV & Video Advertising Platform Full year 2020 combined company estimated non-GAAP net revenue would have been $350 million on a pro forma basis(1)(2) Combined company Connected TV (CTV) & video net revenue would have represented approximately 67% of total company preliminary non-GAAP pro forma net revenue(1)(2) in Q4 2020 On a […]
Reflects its unique opportunity in the automotive marketplace CHICAGO — Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency focusing on the automotive industry, has been part of Affinitiv since […]
March 31st is an important date for many companies, specifically their sales and marketing departments. It’s the end of the first business quarter, a time when many-a-brand will no-doubt be re-evaluating the success of their marketing budget and some asking some hard questions. Such as: how much have we spent? And, what has performed best? […]