Unparalleled Data Accuracy Enables Digital Agencies and Marketers to Reach the Right Targets VANCOUVER, Wash. — ZoomInfo (NASDAQ: ZI), a global leader in go-to-market intelligence solutions, today announced the launch of Targeted Audiences, a new product that gives digital agencies and marketers the ability to target their ideal customers with unprecedented accuracy. Marking its expansion deeper into […]
LOS ANGELES — Global advertising technology leader, The Trade Desk, Inc. (Nasdaq:TTD), announced today that Dave Pickles has joined its board of directors. As Co-Founder and Chief Technology Officer, Pickles oversees all aspects of the company’s industry-leading demand side platform, including engineering, product innovation and data science. In addition, Pickles has been a leader in industry-wide […]
AdPushup Launches Header Bidding Analytics and the Hyper Optimizer to Refine Header Bidding Auctions
– AdPushup has launched two new capabilities–Header Bidding Analytics and the Hyper Optimizer – Using these publishers will have deeper visibility of header bidding auctions, and can take actions to improve auction outcomes – These transformative enablements aim to improve publisher experience and revenue AdPushup, a leading ad revenue optimization platform for publishers, has announced […]
VidMob Raises $50 Million Series C to Accelerate Broad Adoption of its Platform for Intelligent Creative Includes backing from some of the most powerful companies in the creative technology space including Adobe and Shutterstock, to build a single platform to unify data & creativity NEW YORK, NY – VidMob, the leading platform for Intelligent Creative, […]
Acquisition brings further innovation to Vungle’s mobile performance advertising platform by offering contextual targeting and creative intelligence features SAN FRANCISCO, CA — Vungle (www.vungle.com), a leading mobile performance advertising platform, announced today the acquisition of GameRefinery, an industry-leading SaaS mobile gaming analytics company headquartered in Finland. GameRefinery’s Game Intelligence platform provides developers with retention and […]
The Swiss brand is the only one to be awarded in the latest round of partner selections.The endorsement is a boost for this leading proponent of the burgeoning contextual video sector. Zurich: Contextual video platform video intelligence (vi) has been given recognition by Google as one of its Google Certified Publishing Partners (GCPP). video intelligence […]
The identity hub appoints international ad tech and media leader as CEO to drive further success. Audiencerate, the identity hub enabling compliant data-driven advertising today announced the appointment of Filippo Gramigna as its new Chief Executive Officer. Previously a strategic advisor for Audiencerate, Gramigna will leverage his in-depth understanding of the business and over 20 […]
Acquisition immediately provides advertisers new levels of protection at scale with operational efficiencies LONDON, UK: Flashtalking, the leading global independent platform for ad management, data-driven creative, and unified insights, has acquired anti-fraud innovator Protected Media. The deal will enable Flashtalking to provide brands with comprehensive verification capabilities across Desktop, Mobile Web and In-App, at scale. […]
New creative offering provides advertisers with full range of video solutions across all screens using proprietary emotional and brand data LONDON, SINGAPORE, SYDNEY – Leading video ad platform Unruly today announced the launch of its new data-driven digital creative studio. The bespoke studio, named Tr.ly (pronounced Truly), will give advertisers access to a full range […]
RTB House Earns Placement on Built In’s List of 2021 Best Paying Companies in NYC New York — RTB House, a global company that provides state-of-the-art marketing technologies, today announced it was honored by Built In as one of the top 50 Best Paying Companies in NYC. The annual awards include companies of all sizes, from […]