Multiple growth drivers deliver record total revenue for Q4 2020 with year over year revenue growth of 64%, net income growth of 356% and Adjusted EBITDA growth of 190% REDWOOD CITY, Calif. — PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today reported financial results for the fourth quarter and full […]
Access to the platform will allow A Million Ads to serve personalised ads at scale for its clients London: The personalisation expert for digital audio and video advertising, A Million Ads, today announces that its dynamic audio ads are now available via Google’s Display & Video 360 DSP. Display & Video 360 is an integrated […]
TheViewPoint, a SaaS video ad monetization platform for CTV/OTT publishers, partnered with Undertone, a leader in data-driven, Intelligent High Impact campaigns, are to join forces in the acceleration of Interactive CTV ad formats. High Impact campaigns allow advertisers to create personalized and immersive ad experiences, transforming the way they deliver messages to customers. As for […]
Enhanced datasets and end-to-end platform improvements help marketers power their creative decisions INDIANAPOLIS – Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance, announced today new features to enhance brands’ visibility into ad performance. These end-to-end upgrades will streamline and improve its user experience, while allowing marketers to access […]
LONDON — Global online video advertising revenue will grow from $70bn in 2020 to $120bn by the end of 2024 according to Omdia’s latest Global Online Video Advertising report. Driven by the post-COVID-19 online video consumption surge that is here to stay, video (including in-stream and out-stream), will account for 52% of online display advertising revenue by […]
Admix Signs Two Ad Industry Legends To Strengthen Global Leadership for In-Play Advertising – US based former GroupM CEO Rob Norman –– UK based previous Dentsu Aegis Network CEO Nigel Morris – London, New York – Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce […]
Podcasts dive into industry trends in customer transformation and digital media COLUMBIA, Md. — Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company, has launched two new podcast series titled “Inside Job: Making CX Work” and “Digital Marketing Musings.” Both shows will feature interviews with thought leaders throughout the marketing industry to provide […]
Partnership Delivers New Avenue for Publishers and Advertising Networks to Protect their Inventory with White Ops Advertising Integrity via Aniview’s Platform NEW YORK — Aniview, a leading provider of holistic end-to-end ad-serving solutions for publishers, announced a new partnership with White Ops, the global leader in collective protection against sophisticated bot attacks and fraud. Aniview’s platform […]
NEW YORK — Yieldmo is proud to announce that it has recently hired Eric Picard as Chief Product Officer, reporting directly to CEO and founder Mike Yavonditte. Additionally, Yieldmo co-founder and former Head of Product Teddy Jawde will move into a Chief Strategy Officer role. This realignment of the product team will solidify Yieldmo’s commitment […]
Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media NEW YORK & LOS ANGELES — Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform, today launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers […]