Advertisers Gain Enhanced Access to KERV’s AI-Powered Interactive and shoppable Video Ads through PubMatic’s Premium Omnichannel Inventory AUSTIN, Texas — KERV.ai, a leader in video analysis, performance, and monetization, today announced a strategic partnership with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. Through this collaboration, marketers can now layer KERV’s […]
LONDON — StoryStream, a leader in AI-driven social shopping and eCommerce content solutions, today announced the launch of its new AI-powered video commerce platform, designed to revolutionise how brands engage customers online. The new solution empowers eCommerce brands and retailers with immersive storytelling, shoppable videos, and live commerce, creating more personalised and dynamic shopping experiences […]
LONDON — ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced technology platform and global footprint, seamlessly connects buyers and sellers in the DOOH […]
A veteran media, sports and entertainment executive and Liberty Media board member, Chang will join Executive Committee of board with John Malone, Dob Bennett and Chase Carey ENGLEWOOD, Colo. — Liberty Media Corporation (“Liberty Media”) (Nasdaq: FWONA, FWONK, LLYVA, LLYVK) today announced that Derek Chang has been appointed President and Chief Executive Officer. “50 Most […]
New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels LAS VEGAS — At CES 2025, Amazon Ads today announced a SQL generator for Amazon Marketing Cloud (AMC), a new generative AI capability that helps advertisers more quickly and easily develop insights […]
NEW YORK — Particular Audience, the global leader in AI-powered retail media technology, today announced the appointment of Matt Romano, a founding architect of retail media with transformative experience at The Home Depot, Triad Retail Media, Rakuten, and most recently, Western Union Media, as VP Partnerships. Romano’s arrival marks a pivotal moment in Particular Audience’s mission to deliver retail media’s full promise […]
This first-of-its-kind innovative partnership empowers brands with actionable ecommerce and retail data to improve audience targeting and deterministically measure multi-retailer outcomes from Streaming TV ad campaigns. SEATTLE — Stackline, the leading AI-enabled ecommerce and retail intelligence platform, has formed a strategic partnership with Gigi, an innovative ad tech solution provider that enables unified buying and […]
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and […]
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at https://instreamatic.com/ai-in-creative-production-white-paper/ Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […]
Omnichannel platform enables programmatic and social media buying, audience activation, and creative personalization Curated and premium inventory, bid modeling, pacing, and creative optimization based on real-time game and fan data NEW YORK & LONDON — Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing […]