Partnership will focus on delivering new opportunities for creative excellence for WPP agencies and clients NEW YORK — WPP (NYSE: WPP) and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership […]
Adtelligent is now offering native support for Accelerated Mobile Pages (AMP) integrations to help publishers with ad monetization. An ad technology company, Adtelligent, helps publishers get better yield using a holistic approach to supply and demand management. Dover, DE – Adtelligent is pleased to announce that its efficient ad tech platform now natively supports Accelerated […]
VIX to accelerate PrendeTV in the U.S. bringing strong audience momentum, a massive content library and world class management MIAMI — Univision Communications Inc., the largest Spanish-language content company in the U.S., announced today it has acquired VIX, Inc., the leading independent ad-supported streaming service that offers video-on-demand content to millions of U.S. Hispanics and […]
SANDPOINT, Idaho — Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced it has earned the TikTok Marketing Partner designation. “Kochava has a long history of building meaningful integrations that enable our clients to access cohorts of engaged and loyal audiences. This further alignment with TikTok will allow us to […]
Unprecedented 2020 results, confirm market fit of high-impact ad units and technology innovation, inspiring new brand presentation to fully communicate Company’s strong differentiation NEW YORK — Undertone – a leader in data-driven, Intelligent High Impact campaigns, unveils a fresh new brand narrative – including positioning and graphic identity – that fully captures the Company’s unique […]
SkipQuest Ad Tech Skip Feature Engagement Solution Lifts Ad and Brand Recall by 3-5X LOS ANGELES – Ad Revenue Solutions, Inc. has announced the launch of SkipQuest, a patent-pending API ad tech engagement solution. The integration solves the fundamental problem of users not actively paying attention to video ads. SkipQuest users can skip ads only […]
Miami, Florida – Adsmovil, a leading digital advertising company with direct relationships with 1,200+ Latin American, Spanish, and U.S. Hispanic publishers, is pleased to announce the implementation of advanced audience profile tools for its Social Influencer offering which allows brands to reach their desired audiences more efficiently to maximize campaign results. As Amazon Social and […]
LONDON & SINGAPORE – Skimlinks, a Connexity Company, reports an unprecedented surge in performance of Chinese New Year articles ahead of the festival this weekend. Publishers from the platform’s global network have seen performance grow significantly year-on-year as consumers shop for gifts, decorations and plan how to celebrate the holiday. SVP Revenue EMEA & APAC […]
Independent Platform Provides Cookie-Less 1:1 Deterministic Solution to Measure the Effectiveness of Linear, Addressable& OTT/CTV Across Any Device NEW YORK & EDINBURGH – TVSquared announced the launch of ADvantage XP, the premier tier of its ADvantage analytics platform, built to provide scalable, uniform measurement across channels, platforms, devices and identity partners. With trusted, independent attribution, […]
New Jersey-Based Martech Firm Doubles Down on Programmatic and Specialized Category Advertising Voorhees Township, New Jersey — Trion.io, the benchmark standard for delivering scalable and proven advertising programs for highly regulated markets company that delivers scalable and proven advertising programs for highly regulated markets, today announced that Paul Calento will replace co-founder Miles Dennison as […]