India: Nazara’s subsidiary, Next Wave Multimedia Pvt Ltd., exclusively partners with Israel-based Anzu with the aim to bring advancement in blended in-game advertising for the second edition of their award-winning World Cricket Championship (WCC) franchise. The game will look to leverage Anzu’s blended in-game ad technology, bringing more opportunities for brands and advertisers in the […]
NEW DELHI — Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and Jagran New Media, India’s fastest growing digital news platform, announced that Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content to more than 79.7 Mn* users across its 10 […]
White Ops Extends Leadership in Protecting the Advertising Ecosystem from Sophisticated Bot Attacks With Additional Accreditation of its Advertising Integrity Solution NEW YORK — White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced that it has become the first company to be granted Media Rating Council (MRC) accreditation […]
Adverty AB (publ) announces a new deal with global media and technology company Verizon Media, a division of Verizon Communications Inc., which houses a trusted media ecosystem of premium brands and industry-leading technology platforms. The integration of Adverty’s platform will enable Verizon Media’s wide range of advertisers and audiences to access Adverty’s seamless ad inventory […]
“popIn Discovery” Now the Largest Native Ad Platform in Thailand with 600 Million Monthly Page Views
SAN FRANCISCO — popIn Inc. has announced that its native ad platform “popIn Discovery” has reached a new milestone of 600 million monthly page views in Thailand, becoming the leading native ad platform in the country. popIn Discovery is the largest native ad platform in Asia, and Thailand is the most recent Asian country in […]
Tracy Tobin brings more than 20 years of HR experience to Adswerve as the company’s first Chief People Officer Today, Tracy Tobin joins Adswerve, a leading Google Marketing Platform Consultancy and Partner, as the company’s first Chief People Officer (CPO) to lead employee growth and development initiatives. Tobin joins Adswerve with a distinguished career of over […]
LOS ANGELES — Global advertising technology leader, The Trade Desk (Nasdaq: TTD), announced the appointment of JoAnna Foyle as Senior Vice President of Inventory Partnerships. In this role, Foyle is responsible for global partnerships and operations that support the company’s omnichannel supply partners, including the burgeoning Connected TV (CTV) marketplace. Foyle reports to Tim Sims, […]
Authenticated Traffic Solution (ATS) connects premium authenticated inventory with advertiser demand to power people-based advertising without a reliance on devices London, UK: Dennis Publishing, one of the UK’s leading publishing houses, has announced a strategic partnership with LiveRamp® (NYSE: RAMP), the leading data connectivity platform, to utilise its Authenticated Traffic Solution (ATS). ATS allows publishers to connect […]
New sales partnership creates unique opportunities to mix cutting-edge DOOH ad tech with multi-channel advertising buys. https://www.verticalimpression.com/ Edmonton: Canada’s largest residential elevator advertising company, Vertical Impression (VI), has signed an exclusive sales agreement with Rogers Sports & Media (RSM). Starting in January 2021, Vertical Impression’s ad inventory and advertising analytics will be offered as part […]
FaceLift Yields 10x Performance by Optimizing Facebook Campaigns at the Audience Level for Greater Efficiency CHICAGO – Aisle Rocket, a growth-driven marketing agency that unifies creative services, data, and technology to drive results, announced today the launch of FaceLift, an incremental lift measurement tool for Facebook advertising that more accurately attributes which advertisements actually lead to […]