Insights from AnyClip publisher survey reveals a need for cost control, sharper insights and improved audience engagement tools to achieve success in the coming year New York, NY – Survey data released today by AnyClip Inc., the video management, distribution and marketing platform, underscores the revenue significance and myriad of challenges of video for digital media […]
The 2021 Imperatives delve into the steps required for effective customer experience transformation LONDON: Merkle (www.merkleinc.com), a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu international, has unveiled its 2021 Customer Experience Imperatives, a guide to businesses navigating data and digital transformation to meet rapidly evolving customer needs and expectations. For the past ten […]
Platform UnrulyX CTRL empowers connected TV platforms, media owners and app developers to price, package and sell programmatic, cross-screen inventory and optimize revenue LONDON – Leading video ad platform Unruly today launched a suite of self-service tools that enable publishers to package, price and sell their programmatic inventory to the biggest advertisers in the world. Media owners and app […]
British adtech startup Illuma Technology has been selected for capital fundraising through PwC’s Raise programme. Illuma is an independent contextual AI specialist which uses proprietary technology to intelligently expand advertising campaigns without relying on personal data or cookies.The technology reads the live contextual signals that are driving brand awareness and engagement and expands to find […]
Industry heavyweight Anders Rössel joins following significant growth potential to head up finance and investor relations at Adverty Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the launch of new offices and a raft […]
Turkish Addressable Media AdTech leader aMVG and in-game advertising platform Anzu.io have announced a partnership to bring in-game ads to the addressable media landscape. aMVG will serve as a representative of Anzu in Turkey, a gaming market estimated to have reached over $1 billion in 2020, and across Europe, which is projected to reach $23 […]
1plusX raises 7.8M USD in first closing of Series B round led by Swisscanto Invest Zurich: 1plusX, the marketing intelligence platform today announces that it has secured 7.8M USD in the first closing of its Series B funding round led by Swisscanto Invest, one of the leading asset managers in Switzerland with 220B USD AUM, […]
Verve Group Is Solidifying Its Position as a Leading Global Advertising Technology Platform CARLSBAD, Calif. — Verve Group, a global brand performance ad platform, today announced the acquisition of Nexstar Inc.’s digital video advertising technology platform, formerly known as LKQD. The digital video platform reaches over 200 million unique monthly users in the US across […]
NEW YORK — Contentsquare, the global leader in experience analytics, is now partnering with Microsoft Azure’s powerful cloud computing platform to accelerate its growth, drive peak performance and underpin successful innovation. Beyond the strategic cloud adoption, both companies have also forged a partnership around the shared goal of improving customer journeys by driving innovation in […]
SoundCloud Signs Agreement with AdsWizz For Exclusive Ad Sales Representation in 14 European Markets
London, UK, and San Mateo, CA — SoundCloud, the world’s largest open audio platform, and AdsWizz, the leading global technology provider for digital audio advertising solutions, today announced an exclusive agreement to sell audio advertising in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Effective immediately, the […]