A Loyalty Revolution Where Tech Meets Tacos February 05, 2025 07:30 AM Eastern Standard Time NEW HARTFORD–(BUSINESS WIRE)–Torchy’s Tacos, the beloved brand behind “Damn Good Tacos,” has chosen PAR Punchh, a leading loyalty and engagement platform by PAR Technology Corporation (NYSE: PAR), to elevate its guest experience and create deeper connections with its fans. Together, they’ve launched Torchy’s […]
The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Throughout 2024, WMG CEO Bill Hanifin and CMO Aaron Dauphinee shared their insights on topics inspired by courses from the Loyalty Academy™’ Certified Loyalty Marketing Professional™ (CLMP™) program. In 2025 we shift from this academic focus to seek out insights from practitioners of the trade such […]
Third Annual iSeatz “Tipping Point” Study Reveals Multi-Year Trends Impacting Travel Rewards Programs, Consumer Behaviors and Brands Investments NEW ORLEANS, Jan. 30, 2025 /PRNewswire/ — iSeatz, the technology company powering travel experiences that inspire loyalty, has just released the third edition of its annual series exploring the dynamics of the U.S. travel loyalty marketplace: The Tipping Point: How U.S. […]
New report from Contentsquare provides answers to tough questions Digital experience has become the cornerstone of modern customer engagement, yet many brands still struggle to deliver seamless interactions across their digital properties. With rising customer acquisition costs and evolving consumer behaviors, understanding these digital dynamics has never been more critical. Contentsquare announced its latest Digital […]
Predictions from Comarch’s recent webinar 2025 is here, and so is the new customer loyalty landscape. Let’s explore the most interesting and important loyalty takeaways from Comarch’s recent webinar, “From AI to Sustainability: Customer Loyalty Predictions 2025.” What lessons have we learned about loyalty strategies this past year? Which approaches are proving to be lasting, and how can brands position themselves for future […]
Executive interview with Donovan Neale-May, Executive Director CMO Council This interview is part of the CMO Council / Wise Marketer interview series. We have been publishing interviews on assorted topics over recent months and before we got too far down the road, we thought it appropriate to talk with the man that founded the organization. […]
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts, and Figures Going into 2025 and Beyond SAN JOSE, Calif. (Feb. 19, 2025) – The CMO Council today announced the release of the 2025 Marketing Vitality Index, an anual assesment of leading Marketing Performance Indicators (MPIs). The CMO Council’s annual Marketing Vitality […]
Online Retailers Can Now Seamlessly Integrate Pointspay to Engage, Convert, and Retain customers from Flying Blue, the loyalty programme of the Air France-KLM Group Zurich, 11 February 2025. Pointspay, the innovative marketing and payment solution, has announced the launch of its new Shopify plugin, enabling online retailers to engage, convert, and retain new customers more […]
Hugo Boss, Woolworths, Tesco, Avios, Emirates and Westpac among the brands nominated for the Oscars of the loyalty industry FOR IMMEDIATE RELEASE The stage is set! The 2025 International Loyalty Awards finalists have been revealed, marking a momentous celebration of innovation, excellence, and customer-centricity in the loyalty industry. This year, the competition has been nothing […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Last week, Wise Marketer execs presented preliminary findings from a marketer survey created to understand consumer views of loyalty programs and assess the readiness assessment of corporate teams to meet new consumer demands. The results were presented as part of a keynote at Loyalty […]