This episode focuses on Poundland Perks … the new loyalty programme from Poundland. With Emma Collins, the Head of Digital Loyalty & Engagement for Poundland. Today we will be learning about Emma’s favourite loyalty programmes, how Poundland Perks is delivering for customers and the business and all about their plans for the future. Hosted by Charlie Hills.
Recognizing innovation and excellence in restaurant engagement and experience NEW HARTFORD, N.Y. (Apr. 2, 2025) – Today, ParTech, Inc. (PAR), a global restaurant technology company providing unified solutions for restaurants and retailers, announces the recipients of the sixth annual PAR Punchh® Customer Awards. This year’s awards highlight the remarkable achievements of brands that have set […]
Tecsa’s OneViu technology supports DFI’s customer-first ranging, merchandising, own label development, new product development, and promotions optimisation. DFI has successfully leveraged OneViu and its yuu rewards 1st party data to enhance customer-centric range reviews across multiple retail banners Wellcome, Mannings, and 7-Eleven in Hong Kong, along with Guardian in Singapore, are also benefiting from developing […]
The path to earning rewards when paying with debit has long been overshadowed by co-branded credit card offerings instead. Recently Galileo Financial Technologies launched a new co-branded debit program, which they believe provides brands with a means of introducing rewards-based debit cards to their customers. The Wise Marketer™ connected with Galileo’s Chief Product Officer, David […]
Global News Roundup from The Wise Marketer From the Editor Last summer I had the fortunate opportunity to be in London, UK and to go with a friend to Dishoom. She, of course, raved on about the food and the experience but I actually knew of the Indian restaurant chain from listening to well-known advertising […]
New research from SALESmanago reveals that AI is now essential for marketing success, yet complexity is rising as teams shrink and pressure increases Krakow, Poland, 3rd April, 2025: New research from SALESmanago, one of Europe’s leading Customer Engagement Platforms with over 3,000 customers, has found that European marketers are being asked to achieve more with less, as […]
New Affiliate Manager Program upends industry norms. BusinessLeague, the revolutionary gamified affiliate marketing platform, has launched an Affiliate Manager Program that will upend the industry norm of fixed prices with an innovative and automated performance-based compensation approach. Launched in 2024, BusinessLeague empowers businesses and marketers to identify new opportunities and partners to radically accelerate their […]
This interview with Neetan Chopra from IndiGo is highly insightful, from learning about a relatively young airline, a very young loyalty programme, and a global marketplace not to be ignored. IndiGo operates out of India, which is the world’s 5th biggest economy. The airline carried over 100m passengers in 2024 and has growth plans for its carrier and frequent […]
In this week’s interview for this series, we venture into the world of super apps to hear from Baz Superapp’s own Yered Gonzalez who is the Director of Product Strategy. Yered offers a perspective into the growing success of this type of technology in South America that is mirrored from what we’re seeing more commonly […]
The New Loyalty Playbook – Chapter One This Wise Marketer Strategy Brief (WMSB) was created in cooperation with ebbo and is titled “The New Loyalty Playbook.” This first eBook chapter of three examines a concept that is core to the future of loyalty strategy development – how brands can leverage new loyalty fundamentals to foster meaningful customer relationships that stand the […]