In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
A conversation with Mario Invernizzi – SVP EMEA Snipp Interactive The business of Customer Loyalty is growing globally. In the United States, we have seen consistent growth rates even during the pandemic. Now, with the world emerging from the shadow of the virus, growth rates are picking up again. With our global view of this […]
An exclusive webinar with AMC Theaters’ Carrie Trotter and Kobie’s Wendy Culpepper This edition of the CRMC Webinar Series features AMC Theaters and Kobie. Staying at the top of the entertainment game as people changed the way they consume movies over the past decade was a big enough challenge for any business to face. But […]
CRMC is “Raising the Bar” – TGI Fridays’ Lindsay Eichten & Silvia Flores Tell Two-tales as to Why Returning and rookie attendees from the TGI Fridays team share their experiences at CRMC 2022 in this weeks CRMC #TBT Interview Series. CRMC is not new for Lindsay Eichten, Sr. Director, Global Marketing but she brought with […]
Today’s episode focuses on some exciting new loyalty insights relevant for marketers in the UAE. As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights. Ganga Ganapathi, Epsilon’s Vice President of International Marketing, shares the strategic thinking that led to […]
Introducing a First of its Kind White Paper from Mando-Connect and YouGov Mando-Connect and YouGov have partnered since 2018 to explore, interrogate and understand the British loyalty landscape. They have published 3 previous papers on British loyalty, each covered in depth by The Wise Marketer, most recently in April 2022. 2023 sees the launch of […]
A Guide to Personalization: Part 1 of a 3-Part Article By Lia Grimberg Your CMO has just asked you to implement a personalization strategy across the organization and it sounds daunting. As she stated, the case for personalization is very clear: 75% of business leaders now say personalization is “table stakes“ 33% of consumers abandon […]
Loyalty Ventures Inc. Announces Bankruptcy Filings and Plan to Delist from the Nasdaq Global Select Market On Friday March 10, 2023, Loyalty Ventures Inc. (Nasdaq: LYLT) and certain of its subsidiaries filed voluntary petitions for Chapter 11 relief in the United States Bankruptcy Court for the Southern District of Texas. In addition, the company sought […]
The first in a series of investigations to determine the future of Loyalty Consulting Your email inbox is buzzing with information about the impact of new AI driven search engines on your life. The impact will be on both your personal and business life, so the invitation to learn is compelling. If you haven’t experimented […]
An article from JoAnna Brandi Focus Some businesses make the mistake of trying to be all things to all customers. That’s a problem because it spreads their resources and their people much too thin to be truly effective. Here’s an idea you can take to the bank: You get what you focus on! To […]