A Guide to Personalization: Part 1 of a 3-Part Article By Lia Grimberg Your CMO has just asked you to implement a personalization strategy across the organization and it sounds daunting. As she stated, the case for personalization is very clear: 75% of business leaders now say personalization is “table stakes“ 33% of consumers abandon […]
Loyalty Ventures Inc. Announces Bankruptcy Filings and Plan to Delist from the Nasdaq Global Select Market On Friday March 10, 2023, Loyalty Ventures Inc. (Nasdaq: LYLT) and certain of its subsidiaries filed voluntary petitions for Chapter 11 relief in the United States Bankruptcy Court for the Southern District of Texas. In addition, the company sought […]
The first in a series of investigations to determine the future of Loyalty Consulting Your email inbox is buzzing with information about the impact of new AI driven search engines on your life. The impact will be on both your personal and business life, so the invitation to learn is compelling. If you haven’t experimented […]
An article from JoAnna Brandi Focus Some businesses make the mistake of trying to be all things to all customers. That’s a problem because it spreads their resources and their people much too thin to be truly effective. Here’s an idea you can take to the bank: You get what you focus on! To […]
Why Do in a Decade What You Can Now Do in Months with Automated Experimentation Shares Offerfit’s George Khachatryan This week’s CRMC #TBT Interview Series feature comes from a large interview with the CEO of Offerfit, George Khachatryan and Brinks Home’s VP of Retention, Veronica Moturi. George offers a progressive point of view on the […]
Today’s episode features Rory Sutherland, the best-selling author of Alchemy, The Surprising Power of Ideas That Don’t Make Sense and the Vice Chairman of Ogilvy Group in the UK. Rory provides a fresh perspective on customer behavior, loyalty and brands – among other things – and it comes at a perfect time, ahead of the Loyalty Summit CXM conference in […]
6 Ways Retailers Can Win Back Lost Customers By: Jenn McMillen Bad first impressions don’t just happen on dates. Shopping with a retailer is much like a courtship, and many retailers have experienced the equivalent of a bad breakup following an honest mistake, misstep or because they were used. Here are six ways to win […]
A definitive treatment of the topic by Charles Ehredt, CEO Currency Alliance Editor’s Note: Charles Ehredt, CEO Currency Alliance shares the first article in a two-part series on the core microservices that enable loyalty marketing in modern enterprise architectures. The second article is titled the Loyalty Rules Engine -the module that varies pricing and rewards […]
Based on the success of its previous research, Intellifluence, the largest of the warm contact influencer networks, is releasing the results of its 2023 influencer compensation study. “A lot has happened in the past two years, so we felt the timing was right to look at the data again,” said Joe Sinkwitz, CEO and Co-Founder of […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]