This episode features an industry legend – Brian Kelly, who is well-known to millions of people as the “Points Guy” – the original travel influencer. Brian dramatically changed our industry when he took his lifelong passion of creating an extraordinary lifestyle for himself using his loyalty points, and created an entire empire around helping other people […]
Lisa Erickson, Senior Director of CRM & Loyalty for Sleep Number Cuts Right to the Chase on What Customer’s Expect Sleep Number’s Erickson keeps it short and sweet in this week’s CRMC #TBT Interview Series feature. She succinctly gets to the leading expectation of customer’s, which is that we know them. Providing individualization is often […]
By Richard Schenker, Founder & Chief Customer Engagement Officer at Loyal Strategy Consulting. Editor’s Note: Despite volumes of research and market experiences validating the positive financial impact of loyalty programs to brands, justifying the impact of a customer loyalty program always seems open to debate. We just recently read an article by the Loyalty Science […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
Incendio’s Jenn McMillen Shares Why Subscription, Gamification, and Engagement are Sticking Around This week’s CRMC #TBT Interview Series feature comes from Jenn McMillen of Incendio as she offers up why brands holding on to just a traditional loyalty model aren’t going to make the cut. It’s time to focus on upping engagement with your members, […]
Editor’s Note: Craig Brennan is the CEO of in/PACT, an Enterprise SaaS Social Good Loyalty Company. He spotlights the intersection of cause related marketing and loyalty marketing in this thoughtful article. in/PACT and its partners work with Brands, Retailers, Financial Institutions and more to design, build, and manage Digital Giving Campaigns. To learn more, you […]
Today we hear some super perspectives on loyalty in the APAC region with our friends in Collinson. Our guests are Thomas Dornis, Vice President of Data & Insights, and Rohan Bhalla, Vice President of Business Solutions, both based in Singapore. Listen to hear their latest research on just how passionate customers are to travel again in 2023, and […]
Can you believe it? The season finale of Antavo’s Mission: Loyalty video series has just arrived. And what better way to close Agent Jess’ investigation than researching the hottest topic in the industry: experiential rewards. Considered the holy grail of emotional loyalty, experiential rewards represent the most powerful incentive you can have. But what are […]
Incendio’s Jenn McMillan Shares Why Subscription, Gamification, and Engagement are Sticking Around This week’s CRMC #TBT Interview Series feature comes from Jenn McMillan of Incendio as she offers up why brands holding on to just a traditional loyalty model aren’t going to make the cut. It’s time to focus on upping engagement with your members, […]
In this episode, Tom Peace summarises the key points from Steve Hui’s interview with Paula Thomas about how earning loyalty points on airline schemes is easy but redeeming them is not. He shares his top tips and ideas for loyalty professionals to drive points redemption, which is vital for program health. Both Tom and Steve are passionate about airline loyalty programs […]