Editor’s Note: PwC’s recent survey of over 400 customer retention executives reveals a foundational difference between how executives and customers define and perceive loyalty. Whereas one-third (37%) of leaders believe pricing has contributed to attrition, just as many consumers cite a poor experience with products or services. And the dissonance doesn’t stop there. In this […]
By Achille Traore, CEO of White Label Loyalty Editor’s Note: Achille Traore is the CEO of White Label Loyalty, an enterprise platform that provides engagement and retention solutions for brands looking to build deep relationships with their customers. Using smart technology architecture, brands can reward any type of activity with points, rewards, cashback, discounts, and […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
The Loyalty Academy™, the education platform of the Wise Marketer Group, has partnered with leading loyalty and customer marketing service providers in Europe, Middle-east, and Asia-pacific markets to offer in-person educational workshops that will allow participants to obtain their Certified Loyalty Marketing Professional™ (CLMP™) designation. Currently there are 540 loyalty and customer professionals from 41 […]
Editor’s Note: We are fortunate to be able to share this survey of the customer loyalty market in Argentina. Information from publicly available reports projects the loyalty programs market in Argentina to grow at a CAGR of 12.7 percent during the period 2022 – 2026. This article provides a first-hand, practitioner’s view of the market, […]
SAQ Shares Powerful Results Selling Wines, Beers and Spirits in Canada This episode features a truly inspirational customer relationship program from Quebec in Canada. SAQ is a retail brand, selling wines, beers and spirits from 3,700 suppliers from 80 countries. Joining this episode to explain all about the “Inspire” program is Nevine Baracat, the CRM […]
New CMO Council Research, in Collaboration with NCSolutions, Reveals Shortcomings in Driving Sales Lift and Other Outcomes ThroughAdvertising The CMO Council launched its latest research report “Optimizing Outcomes in Media Marketing”, finding that 2 in 3 marketing leaders are not very confident in their current media marketing and advertising strategy to effectively produce critical outcomes […]
Are Friendships Causing You to Undervalue Your Customers: Kalina Deng at Reckitt Offers a Perspective for this Possibility Our feature for this week’s CRMC #TBT Interview Series showcases an interesting perspective from Kalina Deng, Global Product Manager, Reckitt on changes in customer purchase behavior when supply is limited or their access is restricted. Will you […]
Customer data platform accelerates time-to-value for organizations of all sizes, with a simplified and streamlined delivery model Digital experience company Acquia announced new Acquia Customer Data Platform (Acquia CDP) tiers and partner models, expanded industry focus, and configurability to meet the needs of organizations of all sizes. The full text of the press release is […]
The Who, What And Why Of Zillennials, Retail’s Next Opportunity By: Jenn McMillen A large, sub-group of consumers who straddle millennials and Gen Z are getting more retail attention due to a few unique shopping behaviors. Now they have a name, zillennials. Here’s how their attitudes about money and data sharing matter a lot for […]