Welcome to Episode #340 of the Let’s Talk Loyalty podcast. Cristina Ziliani is the Professor of Loyalty Marketing and CRM at the University of Parma, Italy, where she has been leading the “Loyalty Observatory” for an incredible 20 years. In this episode, she shares the work they do for the Italian loyalty community, which includes loyalty research, consulting […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
DUBAI, UAE (10th January 2023) – UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels brands, has become a founding member of the new international loyalty entity, Global Loyalty Organisation (GLO). Launched this month, UK-based GLO is a global professional network of specialists in loyalty, rewards, consumer engagement and loyalty innovation, uniting companies across travel, […]
Why to rethink your influencer marketing strategy Imagine you are an executive responsible for your brand. You guide the evolution of brand messaging to the marketplace and curate its essence as changing customer preferences swirl around you. Most powerful brands are grounded in high-quality products or services, deliver a unique value proposition, and often represent […]
Another week, another episode of Antavo’s Mission: Loyalty video series. Season one is slowly coming to its end, so Super Spy Jess Mizerak goes into her most daring caper yet, in which she finds intel on the secret formula for attracting new loyalty program members. During her investigation, she collects six clues, some of which […]
Marketing can be a tricky beast to master. The best way to define and attract potential customers certainly has a basic outline, but the intricacies are constantly changing. A novel technique that worked really well to attain customers one day may become mainstream and not very effective the next. The ultimate goal of any professional […]
You’re using an API, right? Pffft, of course we are! (pssst what’s an API?) This week Alan Zrado of Fidel API explains for all of us, that pretend but don’t ask, the relevance of an API and how it provides relevance to our customers. There is elegance in simplicity sometimes, as well as the relevance […]
This episode explores loyalty from a strategic marketing perspective – learning what drives loyalty as an outcome and as a feeling, rather than any one particular loyalty programme. Our guest is Jason Foo, the Founder and CEO of London-based agency BBD Perfect Storm, which specializes in brand and culture transformation, with a goal of unlocking “irrational loyalty” […]
The Metaverse Is Becoming A Shopping Channel. Is Retail Game? By: Jenn McMillen The metaverse, or full digital immersion, has the potential to become a trillion-dollar e-commerce opportunity, research shows. And consumers will spend many of those dollars on “stuff” like avatar clothing, physical products and experiences. If retailers are game, here’s what the future of […]
Further establishing the Mall as a leader in the retail and entertainment industry while enhancing the guest experience BLOOMINGTON, MN (February 8th, 2023) – Mall of America® and Coniq are proud to announce a new membership program, MOA Insiders. Shoppers will now be rewarded throughout the year every time they shop, play, and dine at […]