Simon Data announced it has “changed the game” with its solution Simon Activate. Powered by Snowflake, this marketing technology will interact directly with a company’s Cloud Data Warehouse versus having to interface with tools like Salesforce or Adobe. While traditional CDPs require a high degree of data and integration resourcing to see value, Simon Activate’s unique […]
South African based lifestyle brand markets responsibly made gear and apparel Sealand is a South African-based lifestyle brand focused on responsibly made gear and apparel. Its mission is to ensure that every decision made keeps the planet and its people front and center. The Sealand journey began in 2015. The founders were two surfers, a […]
Today we’re sharing the latest insights from the 2023 Consumer Trends Index by Cheetah Digital. Our guest is Tim Glomb, VP of Global Content at Cheetah Digital, part of the Marigold family of martech products. This is the 4th year of this global trends index, and today Tim shares with us his favourite insights – such as how brand loyalty is […]
An executive interview with Richard Pistilli, Founder Gambit Rewards, a Snipp company Richard Pistilli is an experienced fintech entrepreneur and investment banker, with over twenty years of capital markets experience. He brought this extensive background to the loyalty industry and recognized not only the continuing popularity of customer loyalty strategy but also the exploding growth […]
Key insights from Brad McDonald – Epsilon’s Vice President of Loyalty Strategy, from his interview in December 2021. Tom Peace, from The Loyalty People, shares his thoughts on how these predictions have held up and what’s going to win through 2023. Of particular interest is the growing customer need for emotional connections with their loyal brands and the move towards subscription […]
Bond announced in a press release that it has launched a new personalization intelligence platform that works alongside platforms like Snowflake and Databricks. The new technology is meant to help retailers grow their customer connections into more relevant relationships. “We’re delighted to bring Synapze XI to market, hand in hand with a robust team of marketing experts […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]
IAG, the owners of Avios, have released a study reveals the importance of loyalty programmes to both brands and consumers during the economic downturn. The study was based on input from UK Consumers. Key findings include: More than 50 precent said they’re actively looking for new ways to collect points and maximise the return when […]
Today “Let’s Talk Loyalty” is sharing the latest announcement and innovation from the Star Alliance – a co-branded credit card. This is the first co-branded credit card ever issued by an airline alliance rather than simply an individual airline. This new Star Alliance credit card offers people in Australia the opportunity to fast-track their status to Gold […]
An article from JoAnna Brandi I call you, you call back. I buy something, you say “thank you.” I have a problem, you solve it. There is a natural give and take, stimulus- response thing that needs to happen in any interaction. When it doesn’t, something feels not quite right. Remember this basic law of […]