IAG, the owners of Avios, have released a study reveals the importance of loyalty programmes to both brands and consumers during the economic downturn. The study was based on input from UK Consumers. Key findings include: More than 50 precent said they’re actively looking for new ways to collect points and maximise the return when […]
Today “Let’s Talk Loyalty” is sharing the latest announcement and innovation from the Star Alliance – a co-branded credit card. This is the first co-branded credit card ever issued by an airline alliance rather than simply an individual airline. This new Star Alliance credit card offers people in Australia the opportunity to fast-track their status to Gold […]
An article from JoAnna Brandi I call you, you call back. I buy something, you say “thank you.” I have a problem, you solve it. There is a natural give and take, stimulus- response thing that needs to happen in any interaction. When it doesn’t, something feels not quite right. Remember this basic law of […]
Loyalty Academy Board of Regents member Phil Rubin, Founder of Grey Space Matters has been talking lately about how to get loyalty “unstuck”. If you haven’t heard Phil’s thoughts on this topic yet, standby as Wise Marketer will have a feature story on this topic soon. Part of getting the standard, dare we say legacy, […]
In the most recent episode of Mission: Loyalty, Antavo’s super-secret Agent Jess is on the case of tracking down what makes a loyalty program technology the best fit for a company. Her job isn’t easy: a loyalty program can be done in-house, through an agency or together with a third-party technology vendor. But even if […]
Key insights from Isabelle Birem, the Senior Vice-President of Loyalty at Accor Hotels, from her interview from November 2021. Tom Peace, from The Loyalty People, shares his insights from this fascinating interview where Isabelle talks about some fascinating insight from the amazing Accor Live Limitless programme. Of particular interest is how Accor have ensured that loyalty is at […]
The elusive concept that has everyone talking is personalized rewards. Whether you want to boost your loyalty program engagement or acquire new customers, finding a way to collect first-party data to fuel personalized communications with customers is a strategy compatible with the goals of most brands. Stampix employs its Stampix Photo Rewards to give customers […]
Best Buy Co. Inc. is a multinational consumer electronics retailer headquartered in Richfield, Minnesota. The company was founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music. In 1983, with seven stores and $10 million in annual sales, Sound of Music was renamed Best Buy Company. […]
GetPlus is a mobile app-based coalition loyalty program in Indonesia that is free for members. GetPlus members can earn and redeem GetPlus Points at a wide range of in-store and online partners, including grocery stores, eCommerce stores, apparel brands, travel partners, entertainment brands, food & beverage establishments, and more. GetPlus, Indonesia’s B2C multi-brand loyalty and customer […]
In this week’s Newswire you can enjoy a curated list of the latest customer loyalty, technology, payments, and other relevant marketing news. We include a spectrum of topics, all with the intention of keeping you informed and enabling you to star in your next big meeting. The Loyalty Newswire makes it simple for busy professionals […]