Advanced Marketing Analytics Like Marketing Mix Modelling Will Transform the Gaming Industry in 2025
Reliance on traditional analytics should be replaced with MMM to enhance marketers’ strategies. The world of gaming is evolving at a velocity that even the most sophisticated studios and publishers struggle to keep pace with. Technologies such as augmented and virtual reality, web 3, and generative AI are transforming title development and gameplay experiences. Meanwhile, gaming marketers […]
This week, Aaron Dauphinee sits down with one of the industry’s top experts in loyalty finance and strategy, Evert de Boer. As Managing Partner at On Point Loyalty and CEO of Fidivo, Evert brings deep expertise in loyalty economics, including the first off-the-shelf financial analysis tool for loyalty programs. In this episode, he shares key insights from his […]
Toronto’s CarltonOne adds Blair Cameron as CEO, bringing years of strategic and international leadership expertise in the loyalty, ecommerce and engagement industries. TORONTO, ONTARIO, CANADA — (March 21, 2025) — CarltonOne, recognized as one of the top 50 most inspiring workplaces in North America, today announces that Blair Cameron is joining the company as Chief […]
New collaboration delivers expansive range of scalable loyalty solutions that drive ongoing “earn and burn” engagements for a variety of business sectors worldwide PLEASANTON, CALIFORNIA. — (March 24, 2025) — (BUSINESS WIRE)–Blackhawk Network (BHN), a global leader in rewards and branded payments, is partnering with Exchange Solutions™, a leader in loyalty and personalized offers solutions, to […]
Global News Roundup from The Wise Marketer From the Editor In the past week’s news (and stories released today), we find ourselves with a really interesting mix of coverage as we see loyalty programs innovating, others celebrating, a few more mixing their membership benefits up, and some leaving us simply questioning. I’ll leave it to […]
Executive Interview with Allyson Dietz, Marketing Solutions Strategy, Trans Union Trans Union is a company that you may think you know but by looking closely, you will discover surprises. As you will hear in this interview, it is a company built on trust. It uses data to create reliable customer identities upon which brands can […]
As promised, we’ve brought back Skip’s VP of Marketing, Rachel MacAdam, to provide more insight into changing consumer expectations en masse, but then she also offers her view on the expectations that consumers have around data use by brands. These two snippets of our conversation with her at CRMC 2024 are not to be missed! […]
Today, we’re diving into a unique and exciting topic—one we’ve never explored before on the show! We recently came across fascinating research from one of our loyal listeners, who compiled a list of the world’s largest loyalty programs by membership. That listener, now our guest, is Laurent Guinand, PhD, Founder & CEO of Aramis Advisors […]
Wondering what the future holds for conversational AI? How will AI and machine learning impact future customer interactions? Here’s everything you need to know. What does the future hold for conversational AI? Can conversational AI successfully mimic human interactions in the future? How will artificial intelligence change the future of sales, marketing, and customer service? […]
Executive Interview with Kevin Zhang, CEO and Founder Phoenix Technologies Costco and Sam’s Club are best case examples of thriving retail membership clubs in retail. Kevin Zhang’s dream when founding Phoenix Technologies was to create a similar model for direct-to-consumer retailers. That dream has become a reality as his company help D2C ecommerce businesses turn […]