In this episode Charlie Hills interviews Mary Beth Bell, a Senior Advisor at Valuedynamx, focused on driving growth in the U.S. market. With nearly 25 years of experience in the pay-for-performance space, MB has developed a deep expertise and passion for all things loyalty commerce. MB is also a true rewards enthusiast, racking up over 500,000 rewards points, miles, and cashback over […]
MINNEAPOLIS, MN, (January 8, 2025) –– Capillary Technologies, the leading global loyalty provider that delivers AI-powered loyalty solutions, is thrilled to announce the expansion of our strategic partnership with Adobe as an official Adobe Technology Partner for the Adobe Experience Cloud. This partnership marks a key milestone in our overall company strategy to strengthen strategic alliances […]
This week’s Customer Loyalty and Digital Marketing News From the Editor The historically devastating fires continue to burn in the Los Angeles area of the United States. Seeing the devastation wrought by these fires, it seemed a petty work to be creating a summary of global news, but we have to keep moving and we […]
BOSTON, MA, (January 13, 2025) –– parcelLab, the leading post-purchase experience platform, today announced the launch of pL Copilot and AI Email Editor at NRF 2025: Retail’s Big Show Convention in New York. These two game-changing capabilities that are designed to transform how retailers manage and personalize their post-purchase journeys. Copilot and AI Email Editor raise […]
How Brands Will Thrive in 2025’s Era of Agentic AI In 2025, we’re moving from an era where the customer is king, to one where the customer is a partner, co-creator, and integral voice in shaping the brand experience. This is not just a pivot—it’s a revolution in how brands will engage with their communities, […]
There has been a barrage of reporting in the media about the incoming Trump administration’s plans to impose an initial blanket 25% tariff on all goods entering the U.S. from Canada and Mexico and a 10% tariff on goods coming from China. The U.S. is Canada’s largest trading partner with almost two-thirds of Canadian exports […]
Capitec Live Better Rewards is 3.5 years old in a banking environment which is only 24 years old. However, age is meaningless as Capitec holds a 60% market share in South Africa’s retail banking industry, with 24 million clients. 22m of these clients are part of its rewards programme, called Live Better. It has already been […]
Cultivating Loyalty through Unified Brand Experiences This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Phaedon and is titled “Cultivating Loyalty through Unified Brand Experiences.” This eBook examines a concept that is core to the future of loyalty strategy development – how brands can foster loyalty through integrated UX, CX, and EX. As […]
Phil Hawkins, a loyalty veteran with over 30 years experience in the loyalty industry and a well known leading loyalty personality in Australia. Expertise in coalition programs, working extensively with Flybuys in Australia over several stints, from its inception in 1993. With leading roles at National Australia Bank, Coles and Myer, Phil has loyalty experience including program design, all aspects of program operation, and specific experience in email and […]
Acquisitions, Program Launches and Technology led the year’s news 2024 signified the importance of the expanding US market for Loyalty Marketing products and services in the global landscape. Several European and Asian groups announced expansion plans and made acquisitions during the year. We expect to see more of this activity in 2025. We saw a […]