Research across European e-commerce brands uncovers tech challenges presented by changing consumer expectations and behaviours Krakow, Poland –Tuesday 20th May, 2025: Traditional SEO is on the brink, according to new research from one of Europe’s leading Customer Engagement Platforms, SALESmanago. Seventy three percent of eCommerce and retail marketers believe that traditional SEO will be obsolete by 2026 […]
SAN FRANCISCO, CA – May 15, 2025 – Insightly, a leading provider of modern, scalable CRM solutions for growing businesses, today announced the release of its 2025 CRM Research Report in partnership with Ascend2. This in-depth report, based on responses from over 375 mid-market go-to-market (GTM) professionals, spotlights the hidden costs of CRM decision-making biases and […]
Executive interview with Mark Collin, Chief Growth Officer, Apadmi Wise Marketer recently published news from Apadmi covering the release of a new study, the Second Annual Digital Customer Loyalty Report. The report is based on survey data from more than 150 mobile, loyalty, CRM, and product experts from a range of leading retail, hospitality, travel, […]
Famous for its work on the ‘Share-a-Coke’ campaign, IV Creative has celebrated a 38% increase in major brand partnerships in the last 12 months AU Vodka, Foodhuggers, Lady A, and Enshrouded join Coca-Cola, The Famous Grouse, Moonpig and Who Gives A Crap as customers Connor Thompson, formerly of THG, appointed as Director to spearhead support […]
The Loyalty Newswire from The Wise Marketer From the Editor Brand marketers are hungry for evidence that loyalty works. We highlight news this week illustrating how it can bring financial results to the business (CAVA Group) while also easing real-life problems for consumers (BILT Rewards). We also find the news this week led from outside […]
Analysis of Tata NeuPass shows why loyalty programs continue to be effective A Case Study Series: In my article Why Loyalty Programs Continue to be Effective published in the Wise Marketer, I left off with a question of “Do brands leverage these levers?” I will begin to answer the question with a case discussion on […]
Beth McCoy to oversee CORA Loyalty growing portfolio of businesses, anchored by RewardOps, Carlson Marketing Solutions, and Points at Work WARMINSTER, Pa., May 14, 2025 – CORA Group (“CORA”), an operating portfolio of Jonas Software, a subsidiary of Constellation Software Inc., announced today that Beth McCoy was promoted to President of CORA Loyalty, reporting to Denis Brosnan, […]
For anyone who missed last week’s CRMC #TBT interview series post, Maya Baluschak, is the Director of Digital Marketing, Loyalty & CRM for Rexall. This week she shares her thoughts on differentiating customers in your marketing and the role of first party data in your loyalty program’s success. But if you missed last week then you can also […]
Strategic acquisition aims to expand Capillary’s enterprise client portfolio and enhance its position in the US, ANZ, and Asian markets Dallas, Sydney, and Singapore – May 15, 2025 — Capillary Technologies, an AI-powered loyalty management company, today announced the acquisition of Kognitiv, experts in offering intelligent, omnichannel loyalty solutions. This strategic acquisition marks Capillary’s fourth […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world’s largest banks. According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business […]