How to Tap into Emotional Loyalty to Build a Valuable Data Asset Turning customers into fans of brands – the kind who proudly wear your logo, rave about your products, and defend you like family – isn’t just about engagement; it’s a full-blown journey. The line between mere spectator and superfan goes beyond allegiance – […]
Contentsquare brings together the power of AI, autonomous agents, seamless data export, and advanced mobile analytics to equip teams with faster insights and next-best actions LONDON – CX CIRCLE – May 13, 9 AM GMT – Contentsquare, a global leader in digital analytics, today unveiled Sense, a suite of AI-powered capabilities that transform how teams discover insights, […]
Today I’m chatting with Don Smith – well known to many of you for his role as the Chief Consulting Officer of Brierley which is now a Capillary Services Company. Don shares his expertise around optimising some of the common KPI’s for loyalty professionals, the importance of the “mental mantle” of loyalty, as well as some of the big […]
TikTok has transformed brand marketing. A single video, whether it’s an influencer hyping a beauty product or a live shopping event that sells out in minutes, can catapult a brand into viral stardom overnight. But here’s the real challenge: What happens next? Going viral is thrilling, but it’s not a strategy for sustainable growth. Too […]
New capabilities bring sophisticated mobile navigation and notification through improved messaging capabilities to app users Newton, MA, May 12, 2025 –Paytronix, the leader in guest engagement for restaurants and convenience stores, today announced the launch of two new features to its branded mobile app: interstitial messages and deep linking push and pull messages. The new features will […]
Global News Roundup from The Wise Marketer From the Editor The Northeastern US is stringing together a series of warm and sunny days, lending confidence to the hope that the ambivalence of spring weather is behind us and summer is around the corner. We hope this Newswire brings some sunshine into your life. We receive […]
New research by Storyblok reveals US businesses have spent an average of $403,000 on AI in a bid to enhance the digital customer experience Almost a third (30%) have spent more than $500k Key AI applications cited include customer service (61%), marketing analysis (60%), automating admin tasks (42%), and translation services (41%) Still, 28% of […]
Great Strategies to Increase Customer Loyalty and Engagement A Bold Prediction: Loyalty Lost in Plain Sight A recent strategic shift for Albertsons for U™ program promises more automatic discounts and simplified customer-friendly savings. This update may sound alluring at first glance. But by turning loyalty into something passive, invisible and ultimately forgettable, I fear Albertsons’ […]
CRMC 2025 (https://www.thecrmc.com/) is now only three weeks away on June 4- 6, 2025. We hope that this series has motivated you to attend, but if you’re seeing this for the first time, then check out the CRMC 2025 website and register today. That said, this week’s interview shares two snippets from our conversation with Peter Vogel, […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode celebrates Comarch which has become our new title sponsor for Loyalty TV, and we are thrilled to announce this as our biggest partnership so far of 2025. Sponsoring Loyalty TV is how Comarch is showcasing its ambition to be […]