It’s that time of the year again! We’re counting down to CRMC 2025 (https://www.thecrmc.com/) this coming June 4-6th by reviving conversations that we had at CRMC 2024. We thought we’d kick-off this series with earlier than Thursday thoughts by keynote speaker, Sylvie Di Giusto. Sylvia is a best selling author and expert on Emotional Intelligence […]
Today’s episode tackles the essential topic of “Profitability in Loyalty and Strategies for extracting MAXIMUM value from Your Programme” – a subject at the heart of loyalty marketing success. We’re joined by industry expert Priyanka Lakhani, Senior VP at Collinson Group, a global leader with over 30 years of experience in travel loyalty solutions. Collinson’s proven track record in helping […]
Global News Roundup from The Wise Marketer From the Editor It turns out that Seth Godin and your editor are not far apart in their thought process. In last weekend’s Wise Marketer Newsletter, we commented about the “Ides of March” and how it was time to get going with action created from strategy planning in […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
For way too many brands and companies, loyalty is stuck. Customers are increasingly apathetic towards brands with little or nothing more than a homogenous loyalty program focusing solely on transactional value. Loyalty is not a program. It never was. A “me too” loyalty program is hardly brand building or differentiating, especially without any connection to […]
Everything you need to know about the updated WestJet Rewards Program The WestJet Group is Canada’s leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians. WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service […]
WestJet announces most significant improvement to WestJet Rewards in 15-year history CALGARY, ALTA – February 27, 2025 – Today WestJet announced the most significant improvement to WestJet Rewards in the program’s 15-year history, making it easier than ever for members to earn, redeem and achieve status. The changes, coming April 30, 2025, will make the […]
The Wiser Loyalty podcast series is produced in partnership between Let’s Talk Loyalty and The Wise Marketer™. Throughout 2024, Wise Marketer Group’s (WMG) CEO, Bill Hanifin, and CMO, Aaron Dauphinee, shared their insights on topics inspired by courses from the Loyalty Academy’s™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum. In 2025 we shift from this academic focus to seek […]
Two-thirds of marketers use 16 or more martech solutions CHICAGO, Jan. 08, 2025 (GLOBE NEWSWIRE) — TransUnion (NYSE: TRU) announced today newly commissioned Forrester Consulting research that reveals the uphill battle many marketing teams face in managing fragmented martech systems and identity challenges. However, the research also highlights a clear path forward for organizations that […]
Consumers prioritise authentic reviews and user-generated content, with 44% considering these significant influences London, England — 30th January 2025: Streetbees, the end-to-end market research platform that delivers human-centric insights at scale using conversational research, today released their ‘Brand Love Index’ highlighting consumers’ most loved brands, and the factors driving brand affinity this year. As influencer marketing […]