Executive interview with Donovan Neale-May, Executive Director CMO Council This interview is part of the CMO Council / Wise Marketer interview series. We have been publishing interviews on assorted topics over recent months and before we got too far down the road, we thought it appropriate to talk with the man that founded the organization. […]
The Annual Assessment of Forces and Factors Impacting Functional Performance Includes Forecasts, Facts, and Figures Going into 2025 and Beyond SAN JOSE, Calif. (Feb. 19, 2025) – The CMO Council today announced the release of the 2025 Marketing Vitality Index, an anual assesment of leading Marketing Performance Indicators (MPIs). The CMO Council’s annual Marketing Vitality […]
Online Retailers Can Now Seamlessly Integrate Pointspay to Engage, Convert, and Retain customers from Flying Blue, the loyalty programme of the Air France-KLM Group Zurich, 11 February 2025. Pointspay, the innovative marketing and payment solution, has announced the launch of its new Shopify plugin, enabling online retailers to engage, convert, and retain new customers more […]
Hugo Boss, Woolworths, Tesco, Avios, Emirates and Westpac among the brands nominated for the Oscars of the loyalty industry FOR IMMEDIATE RELEASE The stage is set! The 2025 International Loyalty Awards finalists have been revealed, marking a momentous celebration of innovation, excellence, and customer-centricity in the loyalty industry. This year, the competition has been nothing […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Last week, Wise Marketer execs presented preliminary findings from a marketer survey created to understand consumer views of loyalty programs and assess the readiness assessment of corporate teams to meet new consumer demands. The results were presented as part of a keynote at Loyalty […]
Arvind Fashions Ltd is a USD 500 m turnover fashion business, which has been in existence for over 30 years. Its loyalty base boasts over 10 million customers across its five different loyalty programmes. Tanya Alexander is AVP loyalty and Operations at Arvind Fashions Ltd and shares her challenges of operating five+ loyalty programmes, using customer-relevant channels […]
11th annual Ethics & Compliance Program Effectiveness Report highlights strategies to address resource gaps, leadership alignment, emerging risks, and generational challenges United Kingdom, London – Feb. 11, 2025 – LRN Corporation, a leader in ethics and compliance solutions, who has today released its highly anticipated 2025 Ethics and Compliance Program Effectiveness Report, ‘Caught in the Middle.’ The […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re bringing you an incredibly exciting episode with NASCAR which is otherwise known as The National Association for Stock Car Auto Racing. NASCAR is the sanctioning body for the number one form of motor sports in the United States. […]
Retail media networks (RMNs) have re-entered the spotlight. In 2024, one out of every five dollars spent on advertising went toward RMNs (that’s $61 billion in global spending). But why the sudden surge in interest? There are a few reasons. For starters, RMNs have always been a compelling way to capture consumer interest when it’s […]
The founder’s story behind Loyalty Summit CXM The Loyalty Summit CXM is taking place Feb 5-6, 2025 at the Beverly Hilton, Los Angeles. A significant set of customer-focused leaders will join in the same room for two days – Presidents, CMOs and other C-level executives and more from leading global brands – to tackle this […]