Over the last 3 decades in the Customer Loyalty business, I have been asked multiple times, “Are Loyalty programs still relevant?”. This is a worthy question to ask after decades from the first loyalty program. Here’s my take on why Loyalty programs remain relevant over multiple decades, and it can be summed up in one […]
In a thriving U.S. tourism market valued at over $800 billion, customer retention is more important than ever. Recognizing this, Brightline officially launches its new loyalty program, Brightline Rewards, powered by Antavo Loyalty Cloud. Launching today, the program offers a simple, flexible way for riders to earn and redeem points. As the only privately owned […]
Global News Roundup from The Wise Marketer From the Editor As a market researcher, I do love a longitudinal study that reveals insights that tug at the conventional thoughts of the day. This morning we came across a report from the restaurant sector, which has seen an immense rush towards loyalty programs and use of […]
Why Enrollment Automation and Operational Excellence Win in Customer Loyalty Criteria to Determine My Favorite Loyalty Program When I’m asked to name my favorite loyalty program, the answer is always met with surprise. Most people posing the question anticipate the response to be a leading frequent flyer or hotel program, or possibly one of the […]
In this episode I am delighted to interview Amanda Cromhout, the CEO and Founder of Truth. Based in South Africa, Truth is a boutique consulting business specialising in customer centricity and customer loyalty programmes. Amanda is also a proud co-host for Let’s Talk Loyalty! Today we will be learning about her favourite book and loyalty programmes, her background in loyalty […]
Behavioral Rewards That Drive Customer Action Behavioral rewards programs deliver success by motivating customers to perform targeted actions. The customer-bank relationship grows stronger when clients choose to open new accounts or make savings deposits and when they upgrade to premium credit cards or add insurance and loans to their banking portfolio. The effectiveness of rewards […]
We always enjoy the research that comes to us from Mando-Connect and YouGov, which is why we promote it across our platforms, The Wise Marketer™ and Loyalty Academy™, whenever they have something fresh. We’re pleased to share that Mando-Connect and YouGov launched their latest iteration of the “Understanding Loyalty in Europe” series at the Loyalty […]
Manchester, 7 April 2025 – A new survey by digital products leader Apadmi has found that the majority (67%) of businesses expect investment in digital loyalty to increase or significantly increase over the next 12 months. The second annual Digital Customer Loyalty report, also revealed that 81% of respondents consider loyalty to have always been important or is now more […]
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve McClelland, Vice President of Loyalty, WestJet. Steve is guiding the operation of WestJet Rewards, which recently announced significant upgrades to its frequency flyer program. His insights in this conversation will shed light on strategies and tactics to fuel growth in the travel sector, and to optimize frequent flyer program […]
We sat down with Mike McDowell who was the VP of Loyalty at Parkland Fuels and from our conversation learned about the retail fuel operators unique loyalty model that reframed how Canadians are rewarded for their fuel and convenience purchases. Mike also weighed into his thoughts on the benefits of AI and the connection points […]