The Wiser Loyalty podcast series is a joint production of Let’s Talk Loyalty and The Wise Marketer. Each month WMG CEO Bill Hanifin and CMO Aaron Dauphinee select a topic based on one of the core courses of the Loyalty Academy™’s Certified Loyalty Marketing Professional™ (CLMP™) program. In October, the focus was on Analytics and […]
These Leaders for Loyalty are Officially Launching a WMG Advisory & Research Services Offering in 2025 DEERFIELD BEACH, FL, UNITED STATES, November 7, 2024 /EINPresswire.com/ — Wise Marketer Group (WMG), announced today that in 2025 it will operate three core lines of business with the formalization of an Advisory and Research services offering. WMG has […]
Why Hyper-Personalization with AI is the Way Forward With new types of media platforms, brands, and products emerging at lightning speed, it’s no surprise audiences are now more protective of their time, engaging selectively in ways we are still learning to understand. Customers are inundated with content—from email, texts, and social media—while attention spans are […]
Digital Analytics leader enhances Heap and Hotjar integration, launches AI-powered features, unveils new freemium model and a refreshed brand identity. Paris, November 7th, 2024, 12:30 pm CET — Contentsquare, a global leader in Digital Analytics, has launched the most significant upgrade to its Experience Intelligence platform to date, setting a new standard for businesses aiming to […]
About the TrueBlue Loyalty Program Today, we explore JetBlue’s TrueBlue loyalty program. Founded in 2000 with a vision to “bring humanity back to air travel,” JetBlue focuses on premium leisure travelers. Edward Pouthier, Director of Loyalty at JetBlue, shares how simplicity and customer-first values shape their approach to loyalty. Meet our guest Our guest today is… Edward Pouthier,Director […]
Regardless of industry, keeping loyalty program members consistently engaged and securing long-term loyalty in a crowded and competitive landscape can be difficult. Consumers may belong to several loyalty programs and only consider interacting with a given program when they’re already transacting with the brand. A loyalty program’s rewards portfolio might be mostly geared toward a […]
Research from the Loyalty Science Lab Shows Ideological Alignment Influences Consumer Choices Norfolk, VA., Nov. 04, 2024 (GLOBE NEWSWIRE) — A new study from the Loyalty Science Lab at Old Dominion University sheds light on the growing influence of social and political values on brand loyalty. The research, which surveyed nearly 1,000 US consumers, reveals that consumers […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Two big acquisitions were announced this week: Loyalty services provider Paytronix is becoming part of Access Group. This caps off a 23 year journey for founder Andrew Robbins and his team. The company has been a leader in providing loyalty solutions for QSR and […]
Members will benefit from insightful, practitioner-based content as well as exclusive access and cost savings on educational opportunities and an extensive thought leadership content library. SAN. JOSE, CA, USA (November 4, 2024)—The Chief Marketing Officer (CMO) Council today announced a strategic partnership with The Wise Marketer Group that will provide members and audiences with many […]
Loyalty Academy™ experts Bill Hanifin and Aaron Dauphinee reveal next-generation customer engagement strategies on Wiser Loyalty. Discover how AI-driven personalization, advanced data analytics, and omnichannel marketing technologies help leading brands deliver seamless customer experiences and maximize program ROI.