SKUx and Mondelēz International Complete First Phase of Hedera Distributed Ledger Technology Innovation Project

ST. PETERSBURG, Fla.–(BUSINESS WIRE)—SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the completion of the first phase of its payment-based offer innovation project with Mondelēz International and Hedera, an open source leading enterprise distributed ledger technology (DLT) network. “As a customer first global organization we are committed to being at the […]

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One Tap Wonder: How Merged Payments are the Future of Restaurant Loyalty

In 1993 Burger King began accepting credit cards for payment of fast-food garnering media coverage of this fundamentally new use case, which resurfaced on TikTok last year. Customers’ reactions recorded from the momentous event, while funny to watch today, were initially speculative as to whether paying by credit card for small purchases would catch on […]

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The Access Group to acquire US digital guest engagement provider Paytronix

Editor’s Note: Paytronix has been one of the most prominent providers of loyalty software and related services to the restaurant business over recent memory. Over time, the company expanded its footprint into Convenience Retail. The loyalty services market for restaurant and convenience retail is dominated by a handful of providers, with PAR PUNCHH, PDI Technologies, […]

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Netigate appoints Maria Börjesson as new CEO

Maria Börjesson brings her extensive experience in leadership, technology, and people development to Netigate, setting the stage for continued growth and innovation. STOCKHOLM, Sweden (October 31st, 2024) — Netigate, a leading provider of customer and employee feedback solutions, has appointed Maria Börjesson as its new Chief Executive Officer. With over 25 years of experience in the insurance, […]

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The Certified Loyalty Marketing Professional™ (CLMP™) Community in the Loyalty Academy™ Grows to 1,000+ and Reaches across 6 Continents

DEERFIELD BEACH, FL, UNITED STATES, October 31, 2024 / EINPresswire.com/ — The Loyalty Academy™ (LA), the education platform of the Wise Marketer Group (WMG), announced today that last week its Certified Loyalty Marketing Professional™ (CLMP™) community surpassed a milestone of 1,000 individuals as in-person certification workshops took place in both London, UK and Dubai, UAE.  […]

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WithU Partners with McDonald’s MONOPOLY Promotion in UK for Significant Results

Key stats WithU reports a 297% increase in new app sign ups as the result of its collaboration with McDonald’s MONOPOLY UK  95% of McDonald’s customers who redeemed a WithU code during the promotion signed up for a WithU account  83% of WithU workouts completed by new members driven by the promotion are beginner level […]

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The Power of Customer Loyalty is More Than You Think

Why Your CAC Doesn’t Matter You’ve heard it said, “It’s not the size of the dog in the fight, it’s the size of the fight in the dog”. That quote is first attributed to Mark Twain, though it has been invoked by many others General Dwight D. Eisenhower to retired Ohio State football coach Woody […]

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#609: Ahold USA Shares Loyalty Insights (Largest Grocery Retail Group on the East Coast)

This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & […]

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PostcardMania Third Quarter Revenue Up 18% Over Q3 2023, on Pace for $120 Million, as Direct Mail Automation Drives Continued Growth

CLEARWATER, Fla., Oct. 31, 2024 /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 385 staff, increased third quarter (Q3) gross revenues significantly over the same quarter last year, improving 18.6%, a sign that more business owners and marketers are opting for direct mail marketing. Currently, PostcardMania is on track to break $120 million in annual revenue, which would set […]

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Loyalty, customers, and data: Has Jeff Bezos lost sight of what made him successful?

Editor’s Note: Phil Rubin is Founder, Grey Space Matters and a well-recognized and respected voice in the loyalty marketing industry. He pioneered discussions of stakeholder capitalism and first wrote about loyalty and media in early 2017, when Axios launched.  That piece is relevant today, both for Axios’ success and for the latest issues at The […]

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