Today, we’re excited to share insights from the Wiser Loyalty podcast, featuring Wise Marketer Group leaders Bill Hanifin and Aaron Dauphinee. As Loyalty Academy™ faculty members, they explore Data Analytics in Loyalty Marketing, sharing their expertise on customer data strategies and analytical approaches that drive business success.
Our reporters share their experiences from “Loyalty’s friendliest meet up.” The BIG Handshake Loyalty is dubbed ”Loyalty’s friendliest meet up, that brands and retailers love to attend.” Our staff that was on hand to participate in the event agree in full. Held in the Novotel Amsterdam City on 15-16 October 2024, the two-day conference filled […]
Gaming Loyalty Trends and Challenges The Global Gaming Expo (G2E), held at the Venetian Hotel and Casino and organized by the American Gaming Association (AGA), provided a fascinating look into the evolving landscape of gaming loyalty. The conference took place over two days and, even though our press rep, David Slavick, co-founder Ascendant Loyalty could […]
How fitness app, WithU is modernising loyalty by putting wellbeing at the heart of customer benefits
More than a trend, the global wellness movement has accelerated in today’s post-pandemic world, with the global wellness economy set to hit over $7 trillion by the end of 2024. Today’s customer values health and well-being more than ever, driving changes in purchasing decisions and their relationships with brands across multiple sectors. Customers are seeking […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s episode features the Alshaya Group which is a dynamic family-owned enterprise first established in Kuwait in 1890. Alshaya Group is now one of the world’s leading brand franchise operators with thousands of stores, cafes, restaurants and leisure destinations across […]
Understanding Loyalty, Split Baskets, and Value-Driven Consumers As the grocery landscape evolves in 2024, retailers are facing new challenges and opportunities to engage shoppers. Consumer behavior is shifting, driven by economic pressures, hybrid shopping, and changing attitudes toward brand loyalty. As we reported previously in this interview with Alex Trott, Director, Insights, 84.51°, today’s consumers […]
Comarch and Azerbaijan Airlines announced a new collaboration which positions their partnership at a new level. On August 12th, Comarch Loyalty Management officially started to power the AZAL Miles program. AZAL Miles, the loyalty initiative by Azerbaijan Airlines, is a unique frequent flyer program that rewards members with travel and status points collected through travels […]
This week’s Wiser Loyalty podcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee return. This week our SMEs will examine the origins of zero party data terminology and define it relative to other types of data that can be captured and utilized in […]
This week’s Customer Loyalty and Digital Marketing News From the Editor This is a final call for you to join The Loyalty Academy™ in London for a CLMP™ workshop on October 21-22. This one will be led by Bill Hanifin and Aaron Dauphinee. We have secured a fantastic venue at the Marriott Marble Arch and […]
How opt-in marketing offers a personalized, data-driven approach to customer loyalty Connecting with customers in this digital age is ever-evolving and becoming more of a challenge. Through email, text messaging, and social media, consumers are inundated more than ever by multiple brands forcing them to become more selective about where they invest their attention. As […]