This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year. […]
The First Research Study in the Series: The Women’s Sports Opportunity. Inaugural Study Explores the Rapid Growth and Untapped Potential for Brands in Women’s Sports NEW YORK, Dec. 4, 2024 /PRNewswire/ — Horizon Sports & Experiences today unveiled & NOW, the agency’s new thought leadership series that bridges and explores the present and future of sports, media, and […]
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy […]
A call to action on Giving Tuesday Giving Tuesday Today is Giving Tuesday. It’s a day touted as a “global generosity movement unleashing the power of people and organizations to transform their communities and the world”. GivingTuesday was initiated in 2012 by Henry Timms at the 92nd Street Y in New York. The co-founding organization was the United Nations Foundation, […]
This week’s Customer Loyalty and Digital Marketing News From the Editor World Loyalty Giving Day is this week – December 3 World Loyalty Giving Day is an opportunity for loyalty program members to donate loyalty points, miles, stars, anything, to a worthy cause of their choice. Building on the vision of Brian Almeida, Founder of […]
Highlights of the Q3 Earnings Call Best Buy, the leading electronics retailer in the US, held its Q3 2025 earnings call on November 26. We offer you these highlights that illustrate the impact of the company’s customer strategy on operations and other efforts which result in the improvement of higher customer satisfaction levels. Top Line […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features Philippe Lazzarini, the CRM & Loyalty Manager at Autogrill, a food and beverage brand that’s famous throughout Italy, and turns over more than a billion euro there! Globally, Autogrill is actually the world’s leading provider of food & beverage […]
Our 4 Words for Loyalty Marketing in 2024 Hold True This time last year, we wrote an article proposing 4 Key Words to live by in Loyalty Marketing. We created our list based on what we read in research reports documenting evolving consumer attitudes and by listening to day-to-day conversations with businesspeople in our midst. […]
Half of marketers require over two weeks to produce a single email, yet 67% of consumers report receiving too many emails. BOSTON & SAN MATEO, Calif. — Nov. 21, 2024 — Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use email across the customer journey, […]
True Fam Becomes True Rewards with New Look and Bigger Perks LOS ANGELES, California Nov. 25, 2024 —(BUSINESS WIRE)–True Religion, the iconic global lifestyle apparel and accessories brand, today announced that it has rebooted its loyalty program just in time for the holiday shopping season, expanding the program’s reward opportunities as well as enabling omnichannel […]