This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. KFC Corporation, based in Kentucky USA has a proud heritage of over 60 years of success and innovation. In fact, KFC is now the world’s most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest […]
Many loyalty operators are grappling with measuring the effectiveness of their programmes and keeping them relevant in an ever-evolving marketplace. If this resonates with you, rest assured you’re not alone. Only 38% of loyalty programme owners confidently measure their programme’s incremental profit* and many operators are unsure of how to gauge programme performance. Without such […]
Executive Interview with Danni Peirce, CEO 7-Eleven, part of the DFI Retail Group 7-Eleven Inc (7-Eleven), a subsidiary of Seven & i Holdings Co Ltd (Japan), is the largest convenience and fuel retailer in the world. The company operates through franchise and license models and through its franchisees, licensees and affiliates, has presence in Asia, […]
Within a year of ChatGPT’s launch, more than half of businesses (54%) were taking steps to implement GenAI in various parts of their organisation. In the marketing world, this included tools that could help generate imagery and text and create smart personalisation when communicating with customers. Disappointment with GenAI, Who’s to blame? But, by the […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee, are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Webinar: Harnessing AI for Enhanced Customer Loyalty is taking place tomorrow, Tuesday 1 October. The Wise Marketer has assembled a group of panelists with a unique understanding of the dynamics occurring at the intersection of AI and Customer Loyalty. This roundtable discussion will provide […]
September 09, 2024, 06:00 AM Eastern Daylight Time BOSTON & TORONTO–(BUSINESS WIRE)–Exchange Solutions, a leading provider of loyalty and customer engagement solutions, is pleased to announce the appointment of Darren Thompson as Senior Director of Partnerships. Thompson brings over two decades of experience in the loyalty industry, having held key roles at several prominent organizations […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years. With […]
A Renewed Focus on Zero Party Data and Artificial Intelligence creates a Greenfield for Loyalty Marketing. The reaction by marketers over Google’s 2020 announcement that its Chrome browser would no longer accept third-party marketing cookies was akin to the desperate gasp of someone whose very life was under threat. As the initial shock abated, marketers […]
Study Conducted by The Wise Marketer in Partnership with vLoyalty Highlights the Manual Nature of Many Loyalty Systems – “Quick to Serve, but Not All are Quick to Automate” DALLAS, Tx. –(September 25, 2024)– A recent study conducted by The Wise Marketer in collaboration with vLoyalty, a leading provider of loyalty automation solutions, has shed […]