Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
Insights from the 2024 Power of Satisfaction Research by Valuedynamx In the ongoing race to lead the market, brands are not merely competing for attention from customers, they are vying for enduring customer devotion. That’s where a customer loyalty strategy comes in: helping your brand break through the noise and build lasting relationships. Loyalty programs […]
An innovative payments and loyalty solution to expanding to a global market. Industry giants, Brian Dunne, based in the UK, and Debbie Ghillino, based in South Africa were so impressed with the value proposition and the potential of the technology created by Australian based Elevate Loyalty Pty Ltd, they have invested and joined forces to […]
Delivers the new online checkout solution to anyone looking to check out with Paze MINNEAPOLIS–(BUSINESS WIRE)– All U.S. Bank clients with eligible credit and debit cards now have access to Paze℠ , a new online checkout solution that makes online shopping more convenient. Paze is an easy checkout experience with no manual card entry, no […]
The Optics Behind Warby Parker’s Ambitious Expansion Plan Eyewear brand Warby Parker is pushing ahead with plans to operate nearly 900 stores, even as its online sales gain steam. What does this digital native see in bricks? The average American is expected to purchase nearly four pieces of eyewear in 2024. To Warby Parker, those […]
This episode is also available in video format on www.Loyalty.TV. This episode features unique insights – hot off the press – from last week’s release of the 2024 Travel Benefits and Customer Engagement Research Report for APAC commissioned by our friends at Collinson International. Surveying 7,250 cross-generational consumers across fourteen Asia Pacific markets, this report is designed to help […]
Executive interview with Bobby Tinsley, CEO and Co-Founder of SKUx The Wise Marketer continues its Wiser Loyalty Series, this time with a guest made possible by the CMO Council. Bobby Tinsley is co-founder and CEO of SKUx – a company that is pioneering the future of item-level payments to bring about major improvements in the […]
Executive interview with Jay Loeffler, Chief Sales Officer, Valpak The business of customer loyalty has its roots in direct mail, and as data-driven marketing continues to garner investment, it might be easy to lose track of how valuable direct mail continues to be for consumers across the U.S. We sat down with Jay Loeffler, Chief […]
Powerful add-on to the direct ordering platformempowers brands to build lasting customer connections and drive business growth NEW YORK, Sept. 12, 2024 /PRNewswire-PRWeb/ — Checkmate, a leading ordering solutions provider for restaurants, announced today the launch of its new Loyalty & Marketing platform, adding a powerful suite of customer engagement tools to its already robust […]
This week’s Customer Loyalty and Digital Marketing News From the Editor There is new technology being announced to serve customer loyalty needs. Even though some people observe that loyalty tech is a “buyer’s market,” new entrants continue to surface. We also see a continuous stream of new partnerships announced as compatible brand alliances are a […]