Benepik, a leader in Rewards, Loyalty, and Corporate Gifting, has recently introduced a Consumer Loyalty Program. This move comes into play as the consumer brands are flocking towards first- party data and real-time insights, aiming to retain consumers and acquire new ones through personalized campaigns and repeat business. First- party data empowers brands with direct, […]
Our loyalty SMEs and executive faculty members of the Loyalty Academy™, Wise Marketer Group CEO, Bill Hanifin, and CMO, Aaron Dauphinee bring to you the Wiser Loyalty podcast series for Let’s Talk Loyalty. As always, Bill and Aaron provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and this month they […]
Delivers the new online checkout solution to anyone looking to check out with Paze MINNEAPOLIS–(BUSINESS WIRE)– All U.S. Bank clients with eligible credit and debit cards now have access to Paze℠ , a new online checkout solution that makes online shopping more convenient. Paze is an easy checkout experience with no manual card entry, no […]
An innovative payments and loyalty solution to expanding to a global market. Industry giants, Brian Dunne, based in the UK, and Debbie Ghillino, based in South Africa were so impressed with the value proposition and the potential of the technology created by Australian based Elevate Loyalty Pty Ltd, they have invested and joined forces to […]
Executive interview with Bobby Tinsley, CEO and Co-Founder of SKUx The Wise Marketer continues its Wiser Loyalty Series, this time with a guest made possible by the CMO Council. Bobby Tinsley is co-founder and CEO of SKUx – a company that is pioneering the future of item-level payments to bring about major improvements in the […]
The Customer Loyalty Industry has an Opportunity in its Grasp. Why does the attitude toward partnerships between Artificial Intelligence (AI) and humans continually gravitate towards mutual exclusivity? Fear, driven by a lack of understanding and trust in technology, and often those creating it, has fueled speculation around AI’s capability to replace humans entirely. A YouGov […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. The LEGO Group is the company behind the world’s beloved LEGO® bricks, the world famous toy brand that has been sparking imaginations and inspiring the builders of tomorrow since 1932. The company remains proudly family-owned and is headquartered in Denmark with […]
What Loyalty Programs Should Know About Republicansand Democrats Consumers appreciate rewards from the brands they shop, and their political affiliations influence where and how they spend. Should loyalty programs get involved in politics? Is your reward program a donkey or an elephant? And if you know, what should you do about it? It’s a highly […]
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Sometimes you must know “when to say when”. Every week when we think the news cycle may be slow, we find our cup running over with customer loyalty related news from around the world. This week, the headliner has to be the US Department […]