What Loyalty Programs Should Know About Republicansand Democrats Consumers appreciate rewards from the brands they shop, and their political affiliations influence where and how they spend. Should loyalty programs get involved in politics? Is your reward program a donkey or an elephant? And if you know, what should you do about it? It’s a highly […]
Executive faculty members from the Loyalty Academy™, the CEO of the The Wise MarketerGroup, Bill Hanifin, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each month they […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Sometimes you must know “when to say when”. Every week when we think the news cycle may be slow, we find our cup running over with customer loyalty related news from around the world. This week, the headliner has to be the US Department […]
Craig Charlton Transitioning to Chairman of the Board SAN FRANCISCO – September 10, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced a strategic leadership transition. David Roberts has been appointed as the company’s new Chief Executive Officer, succeeding Craig Charlton, who will transition to the role of Chairman of the Board. This […]
Checkers Extends Engagement with Mobivity After Seeing 35x Higher Redemption Rates and 54% Re-engagement of Lapsed Customers. PHOENIX, Ariz., September 10, 2024 – Mobivity Holdings Corp. (OTCQB: MFON), a global provider of personalized reward performance solutions for brands, announced Checkers and Rally’s, following its success with Mobivity’s Connected RewardsTM, renewed for a third annual term. Through this collaboration, […]
Growth in Spend Despite Push for Privacy-Conscious Advertising Hampshire, UK—3rd September 2024: A new study from Juniper Research, the foremost experts in technology markets, has found that the global Ad Tech market will grow by 60% over the next five years, with Ad Tech platforms anticipated to generate $27 billion in 2024. The study identified the need […]
It’s another weekly episode with the senior faculty from the Loyalty Academy, Bill Hanifin and Aaron Dauphinee, who are the CEO and CMO of the The Wise Marketer, respectively. This is Wiser Loyalty on Let’s Talk Loyalty where we look at constructs from the Loyalty Academy™ curriculum designed by practitioners for practitioners and leads to individuals earning their Certified Loyalty Marketing Professional™ (CLMP™) […]
Imagine a world where prioritizing customer loyalty is even more relevant tomorrow than it is today. We see this future just ahead of us and believe that adopting the right strategic mindset will separate loyalty leaders from laggards. Brands navigating this fast-changing landscape by exploiting dynamic approaches will rise above the noise to make significant […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Bakers Delight won their award for Best Loyalty Program Launch at the 2023/2024 Awards, so I’m delighted to share this story with you today. Our guest is Lucila Braga, the Head of Digital Customer Experience for Bakers Delight, with overall […]