Ascenda transforms economics for financial institutions with new loyalty-as-a-service offering

NEW YORK, Oct. 22, 2024 /PRNewswire/ — Ascenda, the world’s most connective rewards ecosystem, today announced the launch of its new loyalty-as-a-service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through effortless access to scalable, aspirational rewards propositions that deliver outsized returns. For decades, companies who provide rewards technology and […]

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CFPB Finalizes Personal Financial Data Rights Rule to Boost Competition, Protect Privacy, and Give Families More Choice in Financial Services

Rule will help lower prices on loans and empower people to more easily fire financial companies that provide bad service OCT 22, 2024 — WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) finalized a rule that will give consumers greater rights, privacy, and security over their personal financial data. The rule requires financial […]

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Wayfair Introduces Wayfair Rewards, a Subscription Loyalty Program

Wayfair Inc. is one of the world’s largest home retailers with over US$12 Billion in net revenue for the twelve months ending June 30, 2024. The company has been founder-led since 2002 and employs more than 11,000 people while serving 22 million active customers. If you are interested to listen to their Q3 2024 earnings […]

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#606: India’s Largest Footwear Retailer Metro Brands Shares Loyalty Approach and Insights

This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode comes from India, now the world’s most populous country with 1.4 BILLION people and some incredible loyalty programmes that deserve global attention! We were delighted to be introduced to Metro Brands by our friends in Capillary Technologies, a retail brand […]

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Marigold Redefines Relationship Marketing with AI-Powered Capabilities that Boost Engagement, Loyalty, and Lifetime Value

NASHVILLE, Tenn., Oct. 22, 2024 (GLOBE NEWSWIRE) — Marigold, the leading messaging and loyalty platform, today unveiled its expanded roadmap for AI with a focus on applying ML/AI technologies to the outcomes that matter most to marketers. Marigold AI (MAI) and pronounced “May”, is dedicated to helping marketers create meaningful, human-centered experiences that foster genuine connections […]

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The Loyalty NewswireOctober 24, 2024

This week’s Customer Loyalty and Digital Marketing News From the Editor We are back in the office after an extended period on the road, soaking in all the good content and networking at The BIG Handshake in Amsterdam, and working with a strong group of professionals in The Loyalty Academy™ CLMP™ workshop in London. QBF […]

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Half of U.S. consumers will stay loyal to brands they buy from during Black Friday

New research from SAP Emarsys reveals Black Friday and holiday consumer loyalty trends, with mobile-first strategies proving key to customer retention. Indianapolis, Oct. 10, 2024 – Half of United States consumers (50%) will remain loyal to the brands they buy from during Black Friday, extending their support well beyond ‘cyber month.’ These insights come from new […]

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#604: A Topline on Analytical Approaches

Today, we’re excited to share insights from the Wiser Loyalty podcast, featuring Wise Marketer Group leaders Bill Hanifin and Aaron Dauphinee. As Loyalty Academy™ faculty members, they explore Data Analytics in Loyalty Marketing, sharing their expertise on customer data strategies and analytical approaches that drive business success.

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THE BIG Handshake Loyalty – Friendly, Informative, Powerful

Our reporters share their experiences from “Loyalty’s friendliest meet up.” The BIG Handshake Loyalty is dubbed ”Loyalty’s friendliest meet up, that brands and retailers love to attend.” Our staff that was on hand to participate in the event agree in full. Held in the Novotel Amsterdam City on 15-16 October 2024, the two-day conference filled […]

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G2E Conference Report

Gaming Loyalty Trends and Challenges The Global Gaming Expo (G2E), held at the Venetian Hotel and Casino and organized by the American Gaming Association (AGA), provided a fascinating look into the evolving landscape of gaming loyalty. The conference took place over two days and, even though our press rep, David Slavick, co-founder Ascendant Loyalty could […]

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