This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today we’re back with our friends in the MOL Group, an integrated, international oil and gas company, headquartered in Budapest, Hungary. MOL Group is active in over 30 countries, with a workforce of 26,000 people, and a market capitalisation in […]
Earlier this year, Forrester published a report, Use Personalization To Activate Loyalty Program Value, outlining the best practices for developing personalized loyalty strategies that deliver customer and business value. The report identifies four key components of the customer value exchange that can be activated through personalization alongside four “depths” of tactics to bring personalized loyalty […]
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy […]
Reframing the Prize-Based Promotions Conversation Gen Z represents 25% of the global population and spends more per capita than any other generation at the same age. The global purchasing power of Gen Z is 450 Billion USD today and by 2030, Nielsen IQ says the group will contribute more wealthy people to every region in […]
Or would you rather do business with a “Grump”? Victor Borge once said that humor is the shortest distance between two people, and I must tell you, I heartily agree. In business, most sane human beings would choose to do business with someone who is pleasant, courteous, warm, friendly, hospitable and dare I say, fun. […]
Pitfalls, Successes, and how PR professionals can optimise their workflow Generative AI was the standout trend of 2023, with digital marketers racing to keep up with rapidly changing and updating AI technologies. Those slow to adopt AI risked falling behind, with the AI skills gap widening drastically as industry leaders rolled out AI optimisations in […]
Building Trust and Engagement Through Hyper-Personalized Experiences Artificial intelligence (AI) and machine learning (ML) have become powerful tools in our everyday lives, so it’s no surprise they’re revolutionizing the modern marketplace. At the same time, organizations across the board are leveraging AI and ML within their brand strategy in pursuit of a competitive edge. It’s […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview is a long overdue episode with Dell Technologies which was last on the show back in the summer of 2020. Dell is of course a world-famous technology brand, with over $88BN of revenue in their most recent financial year. […]
The First Research Study in the Series: The Women’s Sports Opportunity. Inaugural Study Explores the Rapid Growth and Untapped Potential for Brands in Women’s Sports NEW YORK, Dec. 4, 2024 /PRNewswire/ — Horizon Sports & Experiences today unveiled & NOW, the agency’s new thought leadership series that bridges and explores the present and future of sports, media, and […]
The Wiser Loyalty Podcast Series is a production of Let’s Talk Loyalty and The Wise Marketer. In each episode, executive faculty members from the Loyalty Academy™, Bill Hanifin, and Aaron Dauphinee, join you to dig in deep to topics based on courses in the Loyalty Academy’s Certified Loyalty Marketing Professional™ program. This month’s topic is based on Loyalty Academy […]