Digital content is the backbone of our online world. But for many businesses, managing the ever-expanding volume of digital assets has created “Content Chaos.” If you are feeling swamped by the sheer amount of content spread across multiple channels, struggling to maintain brand consistency while personalizing experiences, and being challenged to measure the true impact […]
Industry veteran and strategic leader Veronica Katz, named inaugural chair member to drive innovation and growth in new advisory role KING OF PRUSSIA, Pa., August 1, 2024 (Newswire.com) – David’s Bridal, Inc. (“David’s”), the nation’s leading bridal and special occasion authority, is excited to announce the appointment of Veronica Katz as the Chair of its newly […]
This week’s Wiser Loyalty series podcast with our hosts, Bill Hanifin and Aaron Dauphinee, looks at the good, bad and the ugly of select CVPs in the market place. These two partners of the Wise Marketer Group take on a new topic each month by tapping into one of the courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) […]
Ulta’s Gamification Test Reveals the Power of Wordle Loyalty Ulta recently tested a gamification feature similar to Wordle. Based on the New York Times’ own data from its Wordle players, the results could spell opportunity for loyalty. What’s a five-letter word for “rewarding” in the beauty category? Ulta Beauty just finished testing a gamification program […]
Ulta’s Gamification Test Reveals the Power of Wordle Loyalty Ulta recently tested a gamification feature similar to Wordle. Based on the New York Times’ own data from its Wordle players, the results could spell opportunity for loyalty. What’s a five-letter word for “rewarding” in the beauty category? Ulta Beauty just finished testing a gamification program […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Editor’s Note Customer loyalty permeates every aspect of the economy. Or is it that the macro influences of the world economy are what we need to track to become better at our trade? This week, we hear from regulators clearing UK Grocers of subjective […]
What We’ve Got Wrong and Why It Matters Zero-Party Data (ZPD) has emerged as a powerful tool for brands to cultivate a more personalised and transparent relationship with their customers. At its core, ZPD refers to data that a customer intentionally and proactively shares with a brand, encompassing personal preferences, insights, and feedback. However, there […]
Generative AI-powered Opportunity Summarization and Case Summarization Turbocharge Productivity and Enhance Personalization of Customer Interactions SAN FRANCISCO, CALIFORNIA- JULY 16, 2024 – SugarCRM, provider of the award-winning intelligence-driven sales automation platform, today announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals. Other CRM […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Etihad Airways is the national airline of the UAE, operating more than 1,000 flights a week to over 120 destinations worldwide, with a fleet of 85 Airbus and Boeing aircraft. Etihad Guest is the loyalty programme of Etihad Airways, and it […]
IRVING, TEXAS – JULY 22, 2024 – EINPRESSWIRE — Vajro, a leading mobile app builder for e-commerce stores, is thrilled to announce its acquisition of HouseParty, a renowned Shopify app specializing in community building end engagement for Shopify brands across the globe. This strategic move marks Vajro’s significant entry into the loyalty arena, aiming to create […]