Within a year of ChatGPT’s launch, more than half of businesses (54%) were taking steps to implement GenAI in various parts of their organisation. In the marketing world, this included tools that could help generate imagery and text and create smart personalisation when communicating with customers. Disappointment with GenAI, Who’s to blame? But, by the […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee, are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Webinar: Harnessing AI for Enhanced Customer Loyalty is taking place tomorrow, Tuesday 1 October. The Wise Marketer has assembled a group of panelists with a unique understanding of the dynamics occurring at the intersection of AI and Customer Loyalty. This roundtable discussion will provide […]
September 09, 2024, 06:00 AM Eastern Daylight Time BOSTON & TORONTO–(BUSINESS WIRE)–Exchange Solutions, a leading provider of loyalty and customer engagement solutions, is pleased to announce the appointment of Darren Thompson as Senior Director of Partnerships. Thompson brings over two decades of experience in the loyalty industry, having held key roles at several prominent organizations […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode explores some of the key concepts that underpin how we as human beings behave with brands, through the academic insights and wisdom of Alex Brown, whose work I have followed on LinkedIn for the last few years. With […]
A Renewed Focus on Zero Party Data and Artificial Intelligence creates a Greenfield for Loyalty Marketing. The reaction by marketers over Google’s 2020 announcement that its Chrome browser would no longer accept third-party marketing cookies was akin to the desperate gasp of someone whose very life was under threat. As the initial shock abated, marketers […]
Study Conducted by The Wise Marketer in Partnership with vLoyalty Highlights the Manual Nature of Many Loyalty Systems – “Quick to Serve, but Not All are Quick to Automate” DALLAS, Tx. –(September 25, 2024)– A recent study conducted by The Wise Marketer in collaboration with vLoyalty, a leading provider of loyalty automation solutions, has shed […]
Executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin,, and his CMO, Aaron Dauphinee are back again this week for the Wiser Loyalty podcast series for Let’s Talk Loyalty. Our loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation and each […]
Insights from the 2024 Power of Satisfaction Research by Valuedynamx In the ongoing race to lead the market, brands are not merely competing for attention from customers, they are vying for enduring customer devotion. That’s where a customer loyalty strategy comes in: helping your brand break through the noise and build lasting relationships. Loyalty programs […]
An innovative payments and loyalty solution to expanding to a global market. Industry giants, Brian Dunne, based in the UK, and Debbie Ghillino, based in South Africa were so impressed with the value proposition and the potential of the technology created by Australian based Elevate Loyalty Pty Ltd, they have invested and joined forces to […]