Half of marketers require over two weeks to produce a single email, yet 67% of consumers report receiving too many emails. BOSTON & SAN MATEO, Calif. — Nov. 21, 2024 — Litmus, a leader in email marketing, released its The State of Email in Lifecycle Marketing, 2024 Edition, revealing how marketers use email across the customer journey, […]
True Fam Becomes True Rewards with New Look and Bigger Perks LOS ANGELES, California Nov. 25, 2024 —(BUSINESS WIRE)–True Religion, the iconic global lifestyle apparel and accessories brand, today announced that it has rebooted its loyalty program just in time for the holiday shopping season, expanding the program’s reward opportunities as well as enabling omnichannel […]
An interview with Professor Ranjay Gulati and Brian Almeida Executive Interview with Ranjay Gulati and Brian Almeida Ranjay Gulati is the Paul R. Lawrence MBA Class of 1942 Professor of Business Administration and the former Unit Head of the Organizational Behavior Unit at Harvard Business School. He is an expert on leadership, strategy, and organizational […]
It is the end of another month for the Wiser Loyalty podcast series for Let’s Talk Loyalty. In this series loyalty industry SMEs provide their weekly perspectives on constructs from the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation. Executive faculty members from the Loyalty Academy™, the CEO of the The Wise Marketer , Bill Hanifin, and his […]
This week’s Customer Loyalty and Digital Marketing News From the Editor Enjoy this roundup of global news in Loyalty Marketing, CRM, and Digital Customer Marketing. World Loyalty Giving Day is coming up on December 3, coinciding with Giving Tuesday. The event Is the brainchild of Brian Almeida, Founder of Points for Good and will unify […]
Latest Patent Reinforces GRAVTY® Platform as Industry Leader in Combating Loyalty Fraud at Scale PALO ALTO, Calif., Nov. 19, 2024 /PRNewswire/ — Loyalty Juggernaut, Inc., the first modern, cloud-native loyalty technology platform, proudly announces the addition of another U.S. patent to its growing portfolio. It recognizes LJI’s innovative use of AI to combat fraud in loyalty programs, ensuring their […]
Your Practical Guide to Navigating the 6 Critical Challenges of Automotive Customer Loyalty Driving customer loyalty in the automotive sector is always a rough road. By definition, any business that has a natively extended purchase cycle presents a brand challenge. How is it possible for a brand to retain customer attention and share of mind […]
Wednesday, Nov. 20, 2024 [MIAMI]–Points4Purpose is pleased to announce the launch of its AI-powered CommunityRewards™ loyalty program in the Miami market, seamlessly enabling shoppers to earn cashback on qualifying retail purchases and micro-donate a portion of their earnings to the charity of their choice. With over 7,000 online and bricks and mortar stores active on […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s insightful interview features Australia’s Leading Online Beauty Retailer – Adore Beauty – and its loyalty programme, Adore Society. Adore Beauty was started as a home grown business way back in April 2000 by Kate Morris, who grew up in […]
Points4Purpose launches the first card linked community based loyalty program in the region. Community Rewards™, a community based, cause related loyalty program and the first program of its kind in the United States, officially launched on November 20, 2024 in the Miami market. With over 7,000 online and bricks and mortar stores active on the […]