Tracking the Cautious US Consumer

New report from Upside illustrates current shopper trends Upside has published The Consumer Spend Report 2024, presenting findings on today’s consumer economic sentiments and how they‘re shaping shopping habits. The report analyzed more than one billion transactions across four spend categories and heard from 7,000+ consumers to illustrate shopping behavior in 2024. The results are […]

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Royal Caribbean and IAG Loyalty Set Sail in Groundbreaking Partnership

The world’s largest cruise line is IAG Loyalty’s first cruise partner. Members of British Airways Executive Club, Aer Lingus AerClub, Iberia Plus, and Vueling Club can earn three Avios for every £1/€1 spent when booking a balcony or suite on Royal Caribbean’s UK, Spain, and Ireland websites. Editor’s Note: Avios was formed in 2011, when […]

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RUSH STREET INTERACTIVE Unveils Enhanced iRUSH REWARDS Loyalty Program for BETRIVERS & PLAYSUGARHOUSE Players

CHICAGO, Aug. 26, 2024 /PRNewswire/ — Rush Street Interactive, Inc. (NYSE: RSI) (“RSI”), a leading US-based betting and gaming company, which operates the BetRivers and PlaySugarHouse brands, is excited to announce its enhanced iRush Rewards Loyalty Program. With this revamped program, RSI’s loyal players will find it easier to earn and redeem rewards, maintain their status and associated benefits longer, and gain […]

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Bilt Expands Neighborhood Rewards into Healthcare: Collaborates with Walgreens to Launch Automatic FSA/HSA Program

Collaboration Brings Innovative Neighborhood Pharmacy Benefits to Communities Nationwide, Helping Americans Save on Healthcare Costs NEW YORK & DEERFIELD, Ill., Aug. 26, 2024 /–(BUSINESS WIRE)–Bilt Rewards, the pioneering loyalty program that transformed rent payments into rewards, today announced a significant expansion of its neighborhood rewards program through a strategic collaboration with Walgreens, the leading independent retail […]

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Marketing and Security Leaders Need to Collaborate to Safeguard and Grow Brand Trust, Says CMO COUNCIL and KPMG

New Research Finds 79% of CMOs Believe the Marketing-Security Partnership Is Extremely or Very Important to Acquire, Maintain and Secure Customer Data for Competitive Advantage. SAN. JOSE, Calif. (Aug. 21, 2024) – The CMO Council, in partnership with KPMG, today announced the release of a new report, entitled “Marketing & Data Security: The Unlikely Brand […]

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When An Athlete’s Endorsement Does Not Bring Gold: Olympic Feats In Branding

What Simone Biles, Michael Phelps, and Caitlyn Jenner Have In Common Product endorsements by winning athletes are a companion to every Olympics. History has shown these deals come with risk. Here are how some brands got back on their feet. Outside the stadiums and arenas where the 2024 Paris Olympics made sports history, a career-making […]

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The Loyalty NewswireAugust 26, 2024

This week’s Customer Loyalty and Digital Marketing News Editor’s Note Today is National Dog Day in the US. Dogs are special to many of us, so it’s a good reminder to share some love with your favorite canine companion. Once you’ve made that visit to your special friend, you’ll want to get busy reading this […]

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Glance announces Guided CX™ integration with Five9 to deliver smart, human customer experiences

Glance now available on the Five9 CX Marketplace. WAKEFIELD, MASSACHUSETTES, Aug. 22, 2024 /PRNewswire/ — Glance, a leader in Guided CX™ solutions, announced its partnership with Five9, the intelligent CX platform provider. Glance is now available on the Five9 CX Marketplace, enabling Five9 users to harness Glance’s Guided CX platform to join customers in real-time, collaborative online sessions. Five9 users […]

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Ransomware demands: to pay or not to pay?

Cybersecurity expert explains both scenarios and suggests how to make your business more resilient against ransomware. Ransomware continues to evolve as one of the most profitable forms of cybercrime, with 2024 on track to become the highest-grossing year for ransom payments. This shift is driven by a strategy known as “big game hunting,” where cybercriminals focus on […]

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