Key stats WithU reports a 297% increase in new app sign ups as the result of its collaboration with McDonald’s MONOPOLY UK 95% of McDonald’s customers who redeemed a WithU code during the promotion signed up for a WithU account 83% of WithU workouts completed by new members driven by the promotion are beginner level […]
Why Your CAC Doesn’t Matter You’ve heard it said, “It’s not the size of the dog in the fight, it’s the size of the fight in the dog”. That quote is first attributed to Mark Twain, though it has been invoked by many others General Dwight D. Eisenhower to retired Ohio State football coach Woody […]
This episode is also available in audio format on our Let’s Talk Loyalty podcast. Today we’re featuring a leader from a group that includes five leading omnichannel grocery brands in the United States. Ahold Delhaize USA is a division of global food retailer Ahold Delhaize and includes Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & […]
CLEARWATER, Fla., Oct. 31, 2024 /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 385 staff, increased third quarter (Q3) gross revenues significantly over the same quarter last year, improving 18.6%, a sign that more business owners and marketers are opting for direct mail marketing. Currently, PostcardMania is on track to break $120 million in annual revenue, which would set […]
Editor’s Note: Phil Rubin is Founder, Grey Space Matters and a well-recognized and respected voice in the loyalty marketing industry. He pioneered discussions of stakeholder capitalism and first wrote about loyalty and media in early 2017, when Axios launched. That piece is relevant today, both for Axios’ success and for the latest issues at The […]
This week on Wiser Loyalty, Bill Hanifin and Aaron Dauphinee reveal real-world success stories of brands using customer data analytics. Learn how leading companies create stronger customer relationships and deliver personalized experiences that drive business growth.
This week’s Customer Loyalty and Digital Marketing News From the Editor The big news this week from our point of view is that the community of Certified Loyalty Marketing Professionals™ has crossed the 1K threshold. Following the workshops in London and Dubai last week, the number blew past the 1K benchmark and is closer to […]
Empowering foreign mobile wallets and financial institutions with seamless access to Chinese QR code payments LONDON and BEIJING, Oct. 22, 2024 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, today announced the launch of its revolutionary QR Code Payments solution. This innovation allows Members of the Thunes’ Direct Global Network – including mobile wallets, neo-banks, and banks […]
NEW YORK, Oct. 22, 2024 /PRNewswire/ — Ascenda, the world’s most connective rewards ecosystem, today announced the launch of its new loyalty-as-a-service offering. The groundbreaking model challenges established industry norms and maximizes business outcomes for financial institutions through effortless access to scalable, aspirational rewards propositions that deliver outsized returns. For decades, companies who provide rewards technology and […]
Rule will help lower prices on loans and empower people to more easily fire financial companies that provide bad service OCT 22, 2024 — WASHINGTON, D.C. – Today, the Consumer Financial Protection Bureau (CFPB) finalized a rule that will give consumers greater rights, privacy, and security over their personal financial data. The rule requires financial […]