Editor’s Note While loyalty programs are far from a new concept, many public companies have ignored the 120M U.S. retail shareholder segment, which a new survey from TiiCKER, a shareholder loyalty platform, and The Harris Poll suggests is ripe with opportunity. The national poll of ~3,000 consumers found: 78% of retail investors are more likely to […]
The only sure thing to know is that everything is changing, and AI may not be the answer. Marketers can create the most creative and engaging promotional plans, loyalty programs and sales incentives, but if consumers are in a funk, none of it will move the needle. We’ve read and absorbed a host of economic […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Highlighting: Apple launches AI, The future without Cookies, Retail Media Networks, Grocery News, Gen Z trends, and Major trends in Hotel Loyalty Programs Quick Global News Roundup Apple’s latest product is Apple Intelligence – the beginning of “Consumer AI” Retail Media and The CPG […]
Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is […]
Millennial financial savvy on display as partners confront challenges BILT Rewards is an unmitigated success story. Launched in April 2022, Bilt began as the first platform enabling U.S. consumers to earn valuable rewards on their largest monthly expenditure – rent. The platform enables rewards at any residential rental property in the United States and has […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. This episode is very different to the usual episodes as it was recorded quite spontaneously at a recent event. The Comarch User Group is an annual meeting of Comarch’s clients who come together in the city of Krakow in […]
Promising technology that fails can erode customer satisfaction and loyalty. Technology is the backbone of today’s customer loyalty programs. Sophisticated software platforms enable precise operation, efficient promo creation, rules management, and fraud prevention. But the technology that consumers care about is far from any of the wonderful Loyalty Management Systems we all know about. It’s […]
ATLANTA, June 6, 2024 / PRNewswire / — Brandmovers, Inc., a global leader in loyalty programs and promotions, is proud to announce the acquisition of The A Team, an award-winning brand development and content creation agency. The A Team, known for its omnichannel shopper marketing B2C campaigns and strategies, brings a wealth of experience in consumer promotion, […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Highlighting: Bath & Body Works, American Airlines, Microsoft Rewards, Majid Al Futtaim, OAG Travel Report, Kobie, Sainsbury’s, Brandmovers, Rovertown, Carnival, Zero Party Data, Gen Z Quick Global News Roundup Kobie named as the only Leader in “The Forrester Wave™️: Loyalty Services, Q2 2024” Sainsburys […]
Editor’s Note: Forrester announced today that Kobie is the only Leader in their Q2 2024 Services Wave, which makes the company the only Loyalty vendor to hold a concurrent leader status in both Services and Tech Reports. Kobie, a global leader in loyalty marketing, announced today that it has been named as the only Leader […]