Understanding Loyalty, Split Baskets, and Value-Driven Consumers As the grocery landscape evolves in 2024, retailers are facing new challenges and opportunities to engage shoppers. Consumer behavior is shifting, driven by economic pressures, hybrid shopping, and changing attitudes toward brand loyalty. As we reported previously in this interview with Alex Trott, Director, Insights, 84.51°, today’s consumers […]
Comarch and Azerbaijan Airlines announced a new collaboration which positions their partnership at a new level. On August 12th, Comarch Loyalty Management officially started to power the AZAL Miles program. AZAL Miles, the loyalty initiative by Azerbaijan Airlines, is a unique frequent flyer program that rewards members with travel and status points collected through travels […]
This week’s Wiser Loyalty podcast series for Let’s Talk Loyalty sees our executive faculty members from the Loyalty Academy™, the CEO of the Wise Marketer Group, Bill Hanifin, and his CMO, Aaron Dauphinee return. This week our SMEs will examine the origins of zero party data terminology and define it relative to other types of data that can be captured and utilized in […]
This week’s Customer Loyalty and Digital Marketing News From the Editor This is a final call for you to join The Loyalty Academy™ in London for a CLMP™ workshop on October 21-22. This one will be led by Bill Hanifin and Aaron Dauphinee. We have secured a fantastic venue at the Marriott Marble Arch and […]
How opt-in marketing offers a personalized, data-driven approach to customer loyalty Connecting with customers in this digital age is ever-evolving and becoming more of a challenge. Through email, text messaging, and social media, consumers are inundated more than ever by multiple brands forcing them to become more selective about where they invest their attention. As […]
Among the behemoth fast food and coffee chains of the world, loyalty programs have become a vicious battleground where massive corporate investments are made to keep customers returning, driving engagement, and ultimately increasing revenue. But not all loyalty programs are created equal. Some are brilliantly designed, tapping into psychological triggers that make customers feel valued […]
Leading media company adopts cutting-edge Lakehouse CDP to unify subscriber and event data, aiming to boost personalisation and revenue. LONDON – 8 October, 2024 – Haymarket Media Group, the media, data and information company, has selected Amperity, the first AI-powered Lakehouse customer data platform (CDP), as its critical data foundation to unify, manage, and activate all of the […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features one of the few brands we’ve had on the show for a third time. BILT Rewards is the first ever loyalty program that rewards people for simply paying their rent and spending locally in their neighbourhood, no […]
First-of-its-kind study, based on a survey of US consumers, reveals untapped potential for loyalty programs to increase member spend and diversify rewards with car rentals DUBLIN and NEW YORK, Oct. 8, 2024 /PRNewswire/ — CarTrawler, the leading B2B technology provider of car rental solutions for the global travel industry, has released a unique research report exploring the connection between loyalty programs […]
Everyone is talking about the importance of Artificial Intelligence to their business, but how can you capitalize on the potential of AI to create innovative Customer Loyalty Solutions? The Wise Marketer kicked off the month of October with this webinar focused on breaking through the massive volume of information about AI and its potential impact […]