Founder-led strategy and three examples of retailers with content-led marketing In Part One on this topic, we posed the argument that storytelling is the most underutilized aspect of marketing strategy for online retailers. When it is well-executed, content-led marketing (a/k/a “caffeinated storytelling”) will spread the word and build awareness among potential customers. In CFO terms, […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Mastercard recently hosted its latest Excellence in Customer Engagement Summit in Dubai, and Loyalty TV was delighted to attend. Against the backdrop of market uncertainties and a rapidly evolving consumer landscape, this Summit brought together industry experts and thought leaders […]
Executive Q&A with Mridula Saini, Chief Revenue Officer at IKASI Editor’s Note: IKASI helps mainstream businesses leverage big technology to improve results. We published an article written by Mridula Saini, Chief Revenue Officer, “How AI Can Recession-proof Your Business” here. We reconnected with IKASI founder Anthony Chong to examine the challenge that every business has […]
Executive interview with Alex Trott, Director, Insights, 84.51° Today’s consumers are busier and more budget-conscious than ever. A recent article in the Wall Street Journal, “It’s Been 30 Years Since Food Ate Up This Much of Your Income,” reported that food prices are at a 30-year high. In the grocery channel, that means they are […]
Toronto’s CarltonOne prepares to propel its Engagement and Ecommerce business to the next stage of growth across 185 countries. TORONTO, ONTARIO — (June 4, 2024) — CarltonOne Engagement, recognized as one of the top 50 most inspiring workplaces in North America, today announces it has received an investment from Goldman Sachs Asset Management. This investment sets […]
Blending connections, shared experiences, and the collective celebration of identity to create customer loyalty – a collaboration between James Davies, Mando Connect and Michael Harris, Oracle. The time, the money, the energy fans put into their favourite teams and leagues over their lifetime is unparalleled. Feeling the elating highs from a win and the crushing […]
The Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee are your hosts for this week’s “Wiser Loyalty” podcast episode. We’re kicking off a new month with fresh content from The Loyalty Academy™ curriculum that provides an Introduction to Loyalty Financial Modeling (course #105). This week, Aaron and Bill look into some starting point considerations for brands and […]
Results from the 12th edition of the annual Australian customer loyalty and loyalty program research study, For Love or MoneyTM 2024, reveal that 50% of loyalty program members have become actively involved in ALL of the programs they are members of. This is the highest active rate as tracked by the research since 2021 where […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News Quick Global News Roundup Malaysia leads world in mobile wallet usage, with 63 per cent of Malaysians utilizing mobile InterContinental Hotels Group offers new AI-Powered trip planner Shell launches new fleet app for small business Canadian Moneris Solutions Corporation introduces Tap to Pay on […]
Recognizing the contributions of Costco’s Longtime, Retiring Leaders In March, Costco’s chief financial officer, Richard Galanti, retired, joining CEO Craig Jelinek in the golden pasture. These seven economic indicators are a tribute to their financial prowess. By Jenn McMillen If you buy stock in Costco, then you’re basically buying stock in chickens, gold, and hotdogs. […]