The Wiser Loyalty series podcast is hosted by Aaron Dauphinee and Bill Hanifin from the Wise Marketer Group. They tap into courses from the Loyalty Academy™ Certified Loyalty Marketing Professional™ (CLMP™) curriculum and bring that material to life with current market examples. In this episode, our hosts bring fresh content from The Loyalty Academy™ on “How to Create a Winning […]
Joint Marketing Effort and Deep Technical Integration Unlocks New Capabilities, Giving Brands New Ways to Increase Traffic, Engagement, and Loyalty Program Utilization PHEONIX AND NEWTON, MASSACHUSETTS, – JUNE 20, 2024 – GLOBE NEWSWIRE — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest IT and business consulting services firms in the world, announces the renewal of […]
What’s Next for Department Stores, How Will They Evolve? Macy’s is closing 150 stores its CEO says were “built for a different era.” This follows many other closings in the sector. What will it take for department stores to survive? Can department stores evolve enough to regain relevance? It might take more than the magic […]
The Hidden Consumer Motivators Behind Loyalty Program Success ST. PETERSBURG, FLORIDA – JUNE 26, 2024 — Kobie, a global leader in loyalty marketing technology and services, today released The Heart of Loyalty: 2024 Consumer Research Report, unveiling a uniquely academic approach to consumer motivations. Kobie’s research team, comprised of PhDs who specialize in the intersection […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News In this edition, we have cued up the news with tags to make it easier to find what you need. In our Global News Roundup, we have added the geographic region and in some cases, the business sector, that applies to the news item. […]
Uber joins the Digital Vending Machine® from Bango to drive membership growth through Super Bundling
CAMBRIDGE, UNITED KINGDOM, – JUNE 25, 2024 – GLOBE NEWSWIRE — Bango (AIM: BGO) announces a strategic partnership with Uber, to expand the reach of its membership program, Uber One, by enabling bundling and Super Bundling partnerships around the world. Launching in the United States, Uber One will be available to bundle with mobile phone […]
New loyalty program transforms customer experience with enhanced convenience and exclusive benefits; newly redesigned mobile app to follow. NEW YORK, NEW YORK, – JUNE 25, 2024 – PR NEWSWIRE — Foot Locker, Inc. (NYSE: FL) has unveiled an enhanced FLX Rewards program and announced forthcoming upgrades to its mobile app, marking significant milestones under its Lace […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Most marketers today are facing a perfect storm and increasing pressures – whether it’s consumer’s concerns about the cost of living or fundamental lifestyle shifts post pandemic, or brands focused on achieving more but with fewer resources. Today’s episode […]
New concept tokenizes loyalty currency to benefit merchants and consumers. Tookeez is a new concept on the loyalty landscape. The program was launched in Morocco in early 2024 and is growing at a fast pace. Additional markets are planned for 2026 and beyond. Tookeez describes itself as a “loyalty program aggregator” and is on a […]
CGI PayPartner 360 streamlines end-to-end payment processing for enhanced efficiency OSLO, NORWAY, – JUNE 26, 2024 – PR NEWSWIRE — CGI (TSX: GIB.A) (NYSE: GIB), one of the largest IT and business consulting services firms in the world, announces the renewal of its partnership with ExxonMobil for payment and loyalty services across Europe and the Asia Pacific region. CGI will […]