Each month in the Wiser Loyalty series, Loyalty Academy™ senior faculty members Bill Hanifin and Aaron Dauphinee draw a theme based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, which is nearing 1,000 individuals across 53 countries worldwide. This month, they are talking about financial planning for loyalty programs and the material is based […]
SAN FRANCISCO, CALIFORNIA & MUMBAI, INDIA – June 26, 2024 – ACN NEWSWIRE — Kitabisa, Indonesia’s leading donation platform, chooses CleverTap, the all-in-one engagement platform to boost app stickiness and click-through rates for push notifications. Kitabisa was able to deliver data-driven, personalized interactions on their platform, which led to notable improvements in donations per user. Set […]
CLEARWATER, FLORIDA – June 24, 2024 – (PR Newswire) — PostcardMania, the $104.6 million marketing technology firm with 380 staff, is partnering with Konica Minolta, the industrial and commercial printing leader, to expand the printing capabilities of its fastest-growing direct mail automation division, PCM Integrations. PostcardMania’s multi-million dollar automation-led division currently spearheads growth at the firm with […]
STAMFORD, CONNECTICUT- June 24, 2024 – (PR Newswire) — Beeby Clark+Meyler (“BCM”), a leading digital performance marketing agency, has announced the release of “Ventas-AI”, an innovative AI-stack designed for creative pre-launch optimization, creative testing, and generative production of improved ad creative. Ventas-AI enables clients to accelerate learning at scale and provide media algorithms, such as Meta’s, […]
NEW YORK, NEW YORK – June 18, 2024 – AFFINITY SOLUTIONS — In a collaboration with Affinity Solutions, Disney will add to its growing list of data-driven capabilities by launching a commerce media solution that delivers attribution measurement and consumer purchase insights across categories – including Retail and QSR – to brands and advertisers. Marking […]
According to the report, “Sprinklr boasts the most feature-complete solution, bar none.” NEW YORK, NEW YORK – June 21, 2024 – SPRINKLR — (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced its recognition as a Leader in The Forrester Wave™: Digital Customer Interaction Solutions, Q2 2024. The report evaluated 11 vendors based […]
Unwrapped: Snappy’s 2024 Customer Loyalty Study Finds 70% of Consumers Prioritize Brands with Loyalty Offerings; 76% of Americans Report They Will Spend More When Part of a Loyalty Program. NEW YORK, NEW YORK – June 20, 2024 – Snappy — the award-winning gifting company, releases findings from Unwrapped: Snappy’s 2024 Customer Loyalty Study, an in-depth survey […]
Here’s a Roundup of this week’s Loyalty and Digital Marketing News We’ve heard more Loyalty Marketers comment that “loyalty is an outcome,” not just a program. We agree with that statement and believe that the outcome you seek as a brand will be influenced by many factors. That’s why when you read the news we […]
What Shoppers Should Expect Between Memorial Day and Amazon Prime Day Memorial Day sales ended May 27, but some deals will likely continue into July to compete against Amazon Prime Day. Here’s what to expect this extended summer sales season. If Amazon Prime Day is the kickoff to the back-to-school shopping season, then Memorial Day is […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s episode features a fascinating conversation with Westjet, Canada’s second-biggest airline, as they embark on a significant transformation journey. Westjet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Today, […]