Great Strategies to Increase Customer Loyalty and Engagement You’ve worked hard to build brand awareness and attract customers, and you’ve finally done it. Now what? Well, the next step is to increase customer loyalty to encourage repeat purchases and drive business growth. Loyal customers are one of the greatest assets of a business. They engage […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. For a masterclass in gamification, you can enjoy Yu-Kai Chou’s down to earth interview with Amanda Cromhout about gamification and his Octalysis Framework. He is the Founding Partner of The Octalysis Group and the creator of The Octalysis Framework which has been translated into 16 different languages, serving […]
Rexall’s Director of Digital Marketing, Loyalty & CRM, Maya Baluschak, delivers her thoughts to us this week and next week. This week we have two snippets from our conversation with her at last year’s CRMC where she talks about her CRMC experience and the learnings from other brands at the event. Next week we have […]
Consumers continue to prefer and are willing to pay more for convenience NEW HARTFORD, N.Y. (May 1, 2025) – PAR Technology Corporation (NYSE:PAR), a global leader in enterprise foodservice technology solutions, released its 2025 Quick Service Restaurant (QSR) Operational Index Report, highlighting key insights in the restaurant industry from third-party delivery to state-specific employee data. The report analyzed data […]
NeoDay publishes Loyalty and Customer Engagement 2025: 40 Thoughts. 40 Experts As 2024 was winding to a conclusion, Netherlands-based loyalty provider NeoDay looked towards the future of customer engagement and loyalty in 2025. They forecast a transformative year, one in which companies would be faced with navigating a rapidly shifting environment where technology, customer expectations, […]
This episode of Let’s Talk Loyalty & Loyalty TV is in Spanish. ¿Te has preguntado cómo las grandes marcas de retail están revolucionando su estrategia de marketing y monetización? En este episodio de Let’s Talk Loyalty en español, exploramos el fascinante mundo del Retail Media de la mano de un experto de primer nivel: Juan Restrepo, […]
Global News Roundup from The Wise Marketer From the Editor With a Canadian election happening today, the impact of US Tariff Policy is top of mind, given that it is a key election issue for Canadian voters. Survey results from NeilsenIQ show that 87% of Canadians and 50% of Americans oppose tariffs. This dovetails with […]
Myth-busting on the impact of AI and other drivers of Modern Loyalty Marketing The Wise Marketer continues to bring savvy perspectives on topics that matter most to loyalty marketers in their most recent webinar that brought together loyalty leaders from Masan Group and Capillary Technologies. “Building reasons to shop with you are as important as […]
In this episode, Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. […]
In this week’s set of video segments we share Carol McIntyre’s thoughts on the use of Hearing Life’s products from the view point of multiple generations. She also shared with us her thoughts on the unique consumer journey and how to best nurture customers with products that carry some emotive considerations. Check out her two […]