This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. PAYBACK is an award-winning customer loyalty program which began in German almost twenty-five years ago, and now operates in multiple countries worldwide. The business is part of the American Express Group and it also operates as a multi-channel marketing platform. When […]
Sam’s Club, Forever 21, Chick-fil-A, and Walmart are among the favorites. Where else are they shopping in 2024? Sam’s Club reports its Gen Z memberships are up 63%, the most growth of any generation. This age group’s frugality is one possible reason. If so, where else does Gen Z shop? For post-pandemic Gen Zers, “clubbing” […]
Partnership Combines AnswerRocket’s GenAI Analytics Platform with Kantar’s Market Expertise to Deliver Rapid Insights for Brands Worldwide ATLANTA, GA and NEW YORK, NY – August 13, 2024 – AnswerRocket, a pioneer in GenAI-powered analytics, and Kantar, the world’s leading marketing data and analytics company, are excited to announce a go-to-market partnership on joint clients that will use GenAI […]
SheerID survey shows that gated, exclusive offers for consumer communities are the key to winning — and keeping — new customers in a price-shopping economy PORTLAND, Ore. Aug 12. — (BUSINESS WIRE)–SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into discounts in response to pushback […]
This week’s Customer Loyalty and Digital Marketing News Editor’s Note To stay on top of your game, leverage our Search icon on the top menu bar to take you to the Search All Articles page and create a free Wiser Marketer account so that you can save the results of your searches in your own […]
Transforming Challenges into Opportunities: How Restaurants are Winning with Loyalty Programs NEW HARTFORD, NEW YORK–(BUSINESS WIRE)–Imagine transforming casual diners into loyal advocates who consistently choose your restaurant over the competition. With the right strategies, this is possible. PAR Punchh®, a leader in customer loyalty and engagement solutions, proudly announces the release of its first annual “PAR […]
How a technology fueled self-service world can erode customer loyalty Change can occur in dramatic ways that grab our attention and compel us into action. It can also creep into our lives in nearly imperceptible increments that accumulate over time to create significant differences in how we live. I am aware that the examples which […]
This is an exciting week of the Wiser Loyalty Series podcasts for Let’s Talk Loyalty! Our industry experts, Bill Hanifin and Aaron Dauphinee, of the Wise Marketer Group have been providing weekly perspectives on the Loyalty Academy™ curriculum for their Certified Loyalty Marketing Professional™ (CLMP™) designation for the past 6 months. Each month they select constructs from a specific course […]
This episode is available in audio format on our Let’s Talk Loyalty podcast, and in video format on www.Loyalty.TV. Today’s guest is a speaker at the upcoming Loyalty and Awards Conference in Bangkok, and we know she is excited to be joining this annual travel loyalty event on stage. Jelena Kezika is the Senior Director of Strategy for the […]