Why business expectations for marketing agencies are changing Small and medium businesses (SMBs) have long relied on marketing agencies to get the word out and create demand for their services. Lead delivery was every agency’s bread and butter. But now, with recent technological developments, and especially with the growing adoption of AI, expectations are shifting. […]
This collaboration between Curve and Thales provides iOS users with greater control, flexibility, autonomy and digital-security for in-store contactless payments and digital wallets MEUDON, FRANCE – July 3rd, 2025 – Curve, the ultimate digital wallet, today announced deepening its collaboration with Thales, the global leader in advanced technologies, delivering secure modern payment solutions for financial institutions. […]
Second quarterly Car Rental Market Monitor reveals bright spots in EV demand in North America and growing payment method adoption in Europe DUBLIN, IRELAND — July 9, 2025 /PRNewswire/ — CarTrawler, the leading B2B technology provider of car rental solutions to the global travel industry, has released its Car Rental Market Monitor for Q2 2025 at a time of great uncertainty in […]
New Incentive Marketing Association research sponsored by Blackhawk Network (BHN) spotlights gift cards as powerful incentives across use cases as applications and demand continue to grow PLEASANTON, CALIFORNIA – July 14, 2025 – (BUSINESS WIRE)–As organizations are sharpening their incentive strategies to retain customers, engage employees, and build brand equity, new research spotlights the most effective options. Sponsored […]
Tips and techniques to incorporate social media into loyalty communications Over the years, social media has evolved, reshaping how businesses interact with their customers. It has become an essential avenue for driving meaningful, two-way conversations between brands and customers, boosting engagement, and increasing customer loyalty. True to the fact, 22.4% of people use social media […]
This episode is also available in video format on www.Loyalty.TV. eBucks Rewards is truly an exceptional programme as you’ll hear so we’re delighted to welcome Pieter Woodhatch – CEO of eBucks Rewards in South Africa as today’s guest Owned and operated by First National Bank, it is one of South Africa’s leading rewards programmes which has now been rewarding banking […]
The Loyalty Newswire from The Wise Marketer From the Editor Happy Monday! Seven brands across the globe have launched new loyalty initiatives, highlighted by Qatar Airways introducing a subscription model where members can earn Avios points, and Virgin Atlantic making changes to its frequent flyer program to reward occasional flyers. Bilt Rewards announced a capital […]
Why referrals, influencers and trust matter with Zillennials When it comes to influencing Gen Z and young millennials, or zillennials, trust is the trigger. Whether it’s a TikTok creator they’ve followed for years or a best friend dropping a discount code, zillennials turn toreal voicestheybelieve before clicking ‘Add to Cart’. Why? This generation grew up […]
Funding comes from new investors Silversmith Capital Partners and Meritech Capital, with participation from existing investor CRV We reported in June about the influence of private equity investors in loyalty technology companies. We found ten firms benefitting from private equity money and noted that more than one-third of the list was highlighted in the Forrester […]
Airship’s new intelligent agents work independently or in tandem to create, test and optimize customers’ entire experience across apps, websites and all channels. Designed for brand safety, all agents keep humans in the loop, adhere to brand style guidelines and proactively ensure accessibility requirements are met SAN FRANCISCO, CALIFORNIA – July 10, 2025 – Airship, the cross-channel […]