Enhancements simplify data connections, optimize marketing strategies and elevate user experience SAN DIEGO — May 8, 2024 — Cordial, the leading enterprise marketing platform that automates billions of data-driven emails, SMS and mobile app messages for companies like Tillys, Realtor.com and REVOLVE, has released a suite of new product enhancements designed to help brands accelerate marketing […]
Barclays US Consumer Bank announced its second annual Travel Rewards and Loyalty Report. The report provides fresh insights into what travelers care about related to loyalty programs and rewards in 2024, and explores consumer attitudes, sentiments, and behaviors related to travel, loyalty, and rewards programs. Key findings include: Among US travelers, 77% are currently enrolled in a […]
CX network shares their customer experience guide to boosting retention Editor’s Note:Recent research by Durham University has recommended that online retailers should prioritise improving customer experience to boost customer loyalty, over efficiency. With the gulf in customer experience widening as companies opt for automation over human interaction, retailers must address shortfalls in their own customer experience […]
This episode is available in audio format on our Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association. Steve joins Loyalty TV to explain how global “roadside assistance” organisations around the world are evolving in 2024. He also shares how […]
This week’s “Wiser Loyalty” podcast episode has senior faculty members of the Loyalty Academy™, Bill Hanifin and Aaron Dauphinee back together again. This is week two of May that explores constructs taken from the Loyalty Academy™ curriculum for the Loyalty Rewards Strategies & Redemption Experience course (course #108). In this episode, Bill and Aaron build upon last week’s episode that […]
This episode is available in audio format on the Let’s Talk Loyalty podcast and in video format on www.Loyalty.TV. Today brings another exciting opportunity to discuss airline loyalty and share the story of the launch of Kris+ from Singapore Airline’s Kris Flyer program, specifically in the Australian market. Australia is the largest market for Singapore Airlines outside of its home base, […]
International Loyalty Awards winners announced for 2024 in the wonderful city of Dubai where tradition meets tomorrow, so fitting for the innovative line up on Finalist who joined us on Wednesday 24th April to find out who was crowed the ultimate winners. The loyalty community filled the ballroom at the One & Only Zaa’beel in […]
Summary report on Loyalty Connect Dubai 2024 and the International Loyalty Awards Two big events took place recently, one new and one tenured, but in a new location. Loyalty Connect Dubai 2024 was held 23-24 April 2024 in the World Trade Centre Dubai. And, for the first time, the esteemed International Loyalty Awards gala was […]
The Journey from Advocacy to Fandom: Elevating Customers to ‘Fans of Brands’ In an era where traditional marketing strategies evolve to meet the dynamic interplay between brands and consumers, the journey from mere customer advocacy to profound fandom highlights a crucial dimension of brand loyalty. “Fans of brands” not only advocate for their preferred brands […]
Legal Sea Foods Nets 60% Increase in Total Loyalty Membership with Paytronix Powered LTO Promotion resulted in 366% increase in average daily registrations during campaign period compared to 15 days prior Promotion for one-year anniversary of Legal Net Rewards increased traffic and drove spend Newton, MA, 14, 2024 – Paytronix, the leader in guest engagement for restaurants […]